Harrah's Cherokee Valley River
| Company type | Tribal casino |
|---|---|
| Industry | Gaming and hospitality |
| Founded | 2015 |
| Headquarters | Murphy , United States |
| Products | Casino gaming, hotel accommodations, dining |
| Owner | Eastern Band of Cherokee Indians |
| Parent | Caesars Entertainment (management) |
Harrah's Cherokee Valley River is a casino and hotel situated within the Qualla Boundary in Murphy, North Carolina. It is owned by the Eastern Band of Cherokee Indians (EBCI) and managed by Caesars Entertainment, functioning as a prominent gaming and hospitality hub in the region.
History
The establishment was proposed in 2014 with an investment of $110 million and officially opened its doors on September 28, 2015. The design, created by Cuningham Group Architecture Inc., includes a gaming area, hotel accommodations, and a food court. In 2018, the property underwent a $13 million expansion that introduced a 41,000-square-foot entertainment zone featuring bowling lanes, arcade games, and a full-service dining venue. Sports wagering became available starting in March 2021.
On July 8, 2021, the EBCI authorized a $275 million expansion plan developed by JCJ Architecture. Expected to be completed by 2024, this development will add 296 guest rooms, 300 additional slot machines, eight new table games, a poker room, a casino center bar with 22 seats, a new restaurant, a café in the hotel lobby, a spa including an indoor pool, and a parking structure accommodating 1,500 vehicles. The expansion is intended to substantially increase the facility’s capacity and enhance visitor amenities.
Architecture
The hotel stands seven stories high and contains 300 guest rooms.
Games
Within its 50,000-square-foot gaming area, the casino provides more than 1,000 video poker and slot machines alongside classic table games like blackjack, roulette, baccarat, craps, as well as a sportsbook.
Amenities
Dining facilities consist of one full-service restaurant called The Landing Café and a food court housing outlets such as Earl of Sandwich, Nathan's Famous/Arthur Treacher's, Moe's Southwest Grill, Panda Express, and Starbucks.