Hasselblad Lusso
| Company type | Product line |
|---|---|
| Industry | Digital cameras |
| Founded | October 2013 |
| Headquarters | Tokyo , Japan |
| Products | Full-frame mirrorless interchangeable-lens cameras |
| Website | www |
The Sony α7, α7R, α7S, and α7C represent four interconnected series of full-frame mirrorless interchangeable-lens cameras. The initial two models were released in October 2013, followed by the third in April 2014, and the fourth appearing in September 2020. The α7 lineup was pioneering as the first full-frame mirrorless interchangeable lens camera available commercially. These cameras utilize the Sony E-mount, which is also compatible with Sony's smaller sensor Sony NEX series.
In November 2014, the α7 II was introduced, featuring enhancements in body design and ergonomics. The α7C debuted as a more compact full-frame camera, distinguished as the smallest model equipped with in-body image stabilization. The α7 series is primarily designed for advanced photographers, hobbyists, and industry professionals.
Model identifiers include ILCE-7 (α7), ILCE-7R (α7R), ILCE-7S (α7S), ILCE-7M2 (α7 II), and ILCE-7RM2 (α7R II). Sony's naming system standardizes model designations with "ILC" indicating Interchangeable Lens Camera, followed by "A" or "E" denoting A-mount or E-mount respectively.
Prior to launch, speculation circulated that the camera might be named "Sony NEX-9".
Variants
Between 2014 and 2015, Sony released the second-generation α7 series: the α7 II (ILCE-7M2), α7R II (ILCE-7RM2), and α7S II (ILCE-7SM2). Production of the first-generation α7 and α7S continued for several years, with only the α7 ceasing production in April 2019.
The α7 II model incorporates a 24 MP sensor accompanied by manual and hybrid autofocus capabilities. This generation introduced a redesigned body featuring the industry’s first five-axis sensor-shift image stabilization system for full-frame interchangeable lens cameras, capable of counteracting up to 4.5 stops of shake. This stabilization operates internally and functions with all lenses, improving flexibility. While sharing the 50 Mbit XAVC-S codec with the α7S, the α7 II does not support 4K video and offers less effective video stabilization compared to rivals such as the Olympus OM-D E-M1. Its crop mode retains higher image quality relative to competitors like the Nikon D750.
On June 14, 2015, Hasselblad unveiled the Lusso, a variant of the Sony α7R rebranded under its own name.
The third generation commenced in 2017, with a fourth generation announced in July 2019.
Comparison of Models
| Model | α7 | α7R | α7S | α7 II | α7R II | α7S II | α7R III (A) | α7 III | α7R IV (A) | α7S III | α7C | α7 IV | α7R V | α7C II | α7CR | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Position | Basic | High Resolution | High Sensitivity | Basic Mark II | High Resolution Mark II | High Sensitivity Mark II | High Resolution Mark III | Basic Mark III | High Resolution Mark IV | High Sensitivity Mark III | Compact | Basic Mark IV | High Resolution Mark V | Compact Mark II | High Resolution Compact | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Announcement Date | 16 Oct 2013 | 6 Apr 2014 | 20 Nov 2014 | 10 June 2015 | 11 Sept 2015 | 25 Oct 2017 | 26 Feb 2018 | 16 Jul 2019 | 28 Jul 2020 | 15 Sep 2020 | 21 Oct 2021 | 26 Oct 2022 | 29 Aug 2023 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Full-frame Sensor Resolution | 24.3 MP Exmor CMOS 6000 × 4000 pixels |
36.4 MP Exmor CMOS 7360 × 4912 pixels |
12.2 MP Exmor CMOS 4240 × 2832 pixels |
24.3 MP Exmor CMOS 6000 × 4000 pixels |
42.4 MP Exmor R BSI-CMOS 7952 × 5304 pixels |
12.2 MP Exmor CMOS 4240 × 2832 pixels |
42.4 MP Exmor R BSI-CMOS 7952 × 5304 pixels |
24.2 MP Exmor R BSI-CMOS 6000 × 4000 pixels |
61.0 MP Exmor R BSI-CMOS 9504 × 6336 pixels |
12.1 MP Exmor R BSI-CMOS 4240 × 2832 pixels |
24.2 MP Exmor R BSI-CMOS 6000 × 4000 pixels |
33.0 MP Exmor R BSI-CMOS 7008 × 4672 pixels |
61.0 MP Exmor R BSI-CMOS 9504 × 6336 pixels |
33.0 MP Exmor R BSI-CMOS 7008 × 4672 pixels |
61.0 MP Exmor R BSI-CMOS 9504 × 6336 pixels | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Image Processor | BIONZ X | BIONZ XR | BIONZ X | BIONZ XR | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ISO Range | Expanded ISO50–25600 Multi frame NR:100–51200 |
Expanded ISO50–25600 Multi frame NR:100–51200 |
Native ISO100–102400 Expanded ISO50–409600 |
Expanded ISO50–25600 Multi frame NR:100–51200 |
Native ISO100–25600 Expanded ISO50–102400 |
Native ISO100–102400 Expanded ISO50–409600 |
Native ISO100–32000 Expanded ISO50–102400 |
Native ISO100–51200 Expanded ISO50–204800 |
Native ISO100–32000 Expanded ISO50–102400 |
Native ISO80–102400 Expanded ISO40–409600 |
Native ISO100–51200 Expanded ISO50–204800 |
Native ISO100–32000 |
Native ISO100–51200 |
Native ISO100–32000 |
- |
Autofocus System |
25 points Contrast Detection AF |
colspan=2 bgcolor=ffcc99 |25 points Contrast Detection AF |
25 points Contrast Detection AF |
25 points Contrast Detection AF |
169 points Contrast Detection AF ||425 points Contrast Detection AF |
425 points Contrast Detection AF |
425 points Contrast Detection AF |
425 points Contrast Detection AF |
425 points Contrast Detection AF |
425 points Contrast Detection AF |
bgcolor=b0ffb0 | Stills:759 points hybrid |
Stills & Video:693 points hybrid |
- |
Maximum Flash Sync Speed |
bgcolor=b0ffb0 |1/250 s |
bgcolor=ffcc99 |1/160 s |
colspan=8 bgcolor=b0ffb0 |1/250 s |
bgcolor=ffcc99 |1/160 s |
colspan=2 bgcolor=b0ffb0 |1/250 s |
colspan=2 |1/160 s (full frame) |
- |
Continuous Shooting Rate |
5 fps |
bgcolor=ffcc99 |4 fps |
colspan=4 |5 fps |
colspan=8 bgcolor=b0ffb0 |10 fps |
8 fps |
- |
In-body Image Stabilization |
colspan=3 bgcolor=ffcc99 |No |
colspan=12 bgcolor=b0ffb0 |5-axis stabilization |
- |
Flash Exposure Lock |
colspan=2 bgcolor=ffcc99 |No |
colspan=11 bgcolor=b0ffb0 |Yes |
- |
Shutter Speed Range |
colspan=10 bgcolor=b0ffb0 |1/8000 –30 seconds |
bgcolor=ffcc99 |1/4000 –30 seconds e-front curtain only (1/8000 electronic) |
colspan=2 bgcolor=b0ffb0 |1/8000 –30 seconds |
colspan=2 bgcolor=ffcc99 |1/4000 –30 seconds e-front curtain only (1/8000 electronic) - |
Electronic Shutter Mode |
First-curtain only |
bgcolor=ffcc99 |No |
bgcolor=b0ffb0 |First-curtain, silent shutter |
First-curtain only |
colspan=11 bgcolor=b0ffb0 |First-curtain, silent shutter - |
Gapless On-chip Lens Design |
bgcolor=ffcc99 |No |
colspan=2 bgcolor=b0ffb0 |Yes |
bgcolor=ffcc99 |No |
colspan=11 bgcolor=b0ffb0 |Yes - |
Live-view Tethered Capture Capability |
colspan=2 bgcolor=ffcc99 |No |
colspan=6 |Yes |
colspan=7 bgcolor=b0ffb0 |Yes (wired and wireless) - |
Custom Minimum Shutter Speed at Auto ISO Setting |
colspan=4 rowspan=3 bgcolor=ffcc99 |No |
colspan=11 rowspan=2 bgcolor=b0ffb0 |Yes - |
Flexible Spot with Lock on Autofocus | |
| Continuous Eye-AF Support |
colspan=4 |Yes |
colspan=7 bgcolor=b0ffb0 |Yes (real-time tracking) - |
Autofocus Sensitivity Range |
colspan=2 rowspan=2 bgcolor=ffcc99 |-3 ~20 EV |
-4 ~20 EV |
rowspan=2 |-1 ~20 EV |
-2 ~20 EV |
-4 ~20 EV |
colspan=3 |-3 ~20 EV |
bgcolor=b0ffb0 |-6 ~20 EV |
colspan=5 |-4 ~20 EV | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Metering Sensitivity Range |
bgcolor=b0ffb0 |-3 ~20 EV |
colspan=11 bgcolor=b0ffb0 |-3 ~20 EV | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| User Customizable Buttons |
colspan=3 |3 |
colspan=7 |4 |
bgcolor=ffcc99 |1 |
bgcolor=b0ffb0 |4+Dial | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Programmable Settings Availability |
colspan=3 |No |
colspan=9 bgcolor=b0ffb0 |Yes | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Monitor Resolution (pixels) |
colspan=3 bgcolor=ffcc99 |921.6 K |
colspan=3 1,228.8 K |
bgcolor=b0ffb0 1,444K / up to 2,359.2K(A7RM3A) |
bgcolor=ffcc99 921.6 K |
bgcolor=b0ffb0 1,444 K / up to 2,359.2K(A7RM4A) |
1,444K |
bgcolor=ffcc99 921.6 K |
1,036 K |
bgcolor=b0ffb0 2,095 K |
colspan=2 1,036 K | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Touchscreen Panel Support |
colspan=6 bgcolor=ffcc99 No |
colspan=3 Yes |
bgcolor=b0ffb0 Yes (full touch menu system) |
Yes |
colspan=2 bgcolor=b0ffb0 Yes (full touch menu system) |
colspan=2 Yes | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Viewfinder Pixel Count |
colspan=6 bgcolor=ffcc99 2.4 M |
3.68 M |
bgcolor=ffcc99 2.4 M |
5.76 M |
bgcolor=b0ffb0 9.43 M |
bgcolor=ffcc99 2.4 M |
3.68 M |
bgcolor=b0ffb0 9.43 M |
colspan=2 bgcolor=ffcc99 2.4 M | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Viewfinder Resolution Details |
colspan=6 bgcolor=ffcc99 XGA (1024×768 pixels) |
Quad-VGA (12801440×960 pixels) |
bgcolor=ffcc99 XGA (1024×768 pixels) |
UXGA (16001200×12001200 pixels) |
bgcolor=b0ffb0 Quad-XGA (20481536×15362048 pixels) |
bgcolor = ffcc99 XGA (1024768×768pixels) |
Quad-VGA (12809601440×960pixels) |
bgcolor = b09fbf Quad-XGA |
(20481536×15362048pixels) |
colspan = | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Viewfinder Magnification |
colspan = | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Memory Card Slot Type | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Video Recording Formats | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Video Sampling Specifications | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Slow Motion Video Recording | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| HDMI Output Availability | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Video Light Mode Options | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Professional Video Editing Features | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Additional Features | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Lossless RAW Format Support | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Star Eater Phenomenon Mitigation | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Phase Detection Autofocus with Adapted Lenses | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Operation While USB Charging Enabled | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Battery Life per CIPA Standards | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Body Construction Material | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Weight Including Battery and Media Cards | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Physical Dimensions | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Discontinued Status | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
BIONZ
BIONZ refers to a series of image processing units incorporated in Sony's digital camera lineup, notably within numerous Sony α DSLR and mirrorless variants. Its primary function is to transform raw data captured by CCD or CMOS sensors into the format saved on memory cards, a vital process that directly impacts the device’s operational speed and overall performance.
While Sony engineers the BIONZ processors internally, their production is contracted out to semiconductor manufacturers such as MegaChips and GlobalFoundries, since Sony does not currently possess its own system-on-chip (SoC) fabrication facilities. Memory components, specifically DRAM chips, are procured from industry leaders including Samsung, SK Hynix, and Micron Technology.
The architecture of the BIONZ platform comprises two distinct chips: an SoC responsible for managing broad camera operations (denoted by part numbers starting with "CXD900xx") like storage management, USB connectivity, HDMI output, Wi-Fi, and NFC; and an image signal processor (ISP) tasked with processing sensor data and affecting noise reduction in low-light conditions (part numbers beginning with "CXD4xxx").
Features (common across α7-series)
- Full-frame Exmor CMOS sensor (megapixel count varies depending on the model)
- 3-inch (7.5 cm) TruBlack XtraFine LCD screen with tilt functionality
- 0.5-inch electronic viewfinder
- Evaluative metering system featuring 1200 measurement zones
- Integrated Wi-Fi and NFC modules
- LED autofocus assist lamp
- Multi Interface Shoe (with the α7R IV including an additional digital audio interface)
- 9+1 programmable buttons (increased to 10+1 from the second generation), offering over 45 assignable functions
Application in Cinematography
Sony’s α7 series has become increasingly favored by filmmakers due to its compact form factor coupled with high-quality imaging capabilities. The α7S variant is especially sought after in independent film circles because of its cost-effectiveness and exceptional performance in low-light environments. For instance, the British fantasy feature The Bastard Sword (2018) was entirely filmed using the α7S, demonstrating its practicality for extended shoots on limited budgets.
Critical Acclaim and Honors
The Sony α lineup, particularly the α7 and α7R models, has garnered significant praise from reviewers and industry professionals alike. DxOMark rated the α7R as the top full-frame mirrorless camera at the time, awarding it a score of 95—comparable to the Nikon D800 but slightly below the D800E. The α7 achieved a score of 90, surpassing professional DSLRs such as the Nikon Df and D4 as well as Sony’s own SLT-A99.
The Verge assigned an 8.3/10 rating to the α7 series, highlighting its influence in shifting market preference from DSLRs toward full-frame mirrorless systems. EPhotozine granted the α7 a five-star rating while commending its affordability as making it the most accessible full-frame digital camera available, noting its lighter weight and smaller size compared to rivals. The α7 earned "Camera of the Year" accolades from EPhotozine, whereas Imaging Resource bestowed the same title upon the α7R.