Hawkfish (company)

Hawkfish LLC

Company type	Private
Industry	Political analysis
Founded	Spring 2019
Founder	Michael Bloomberg
Defunct	2021
Headquarters	New York, New York , United States
Key people	Jeff Glueck, Head Of Digital Gary Briggs
Number of employees	Over 200 people

Hawkfish was an American political data and technology firm headquartered in New York City. Established by Michael Bloomberg in early 2019, its mission centered on supporting "Democratic candidates, good causes, and common sense solutions."

History

The existence of Hawkfish became publicly known in December 2019, shortly after the announcement of Bloomberg's 2020 presidential bid, when CNBC first covered the firm. According to Bloomberg's campaign team, Hawkfish was created prior to his decision to enter the race, although the precise founding date was not disclosed.

Hawkfish contributed to the 2019 state elections in Virginia and Kentucky, as well as Bloomberg’s own presidential campaign. Documents filed with the Federal Election Commission reveal that Bloomberg allocated a minimum of $25.7 million from his $409 million campaign funds to Hawkfish. The company spearheaded innovative media tactics for the campaign, producing viral content such as memes and parodies on social media platforms including Instagram.

Following Bloomberg's exit from the primary contest, The Washington Post reported that he intended to maintain financial support for Hawkfish while halting direct campaign activities. This funding aligned with his establishment of an independent expenditure committee aimed at supporting the Democratic nominee in the 2020 US presidential election.

Hawkfish officially ceased operations in 2021.