HealthPlanOne
| Company type | Private |
|---|---|
| Industry | Health insurance, Medicare marketing |
| Founded | January 1, 2006 in Southport, Connecticut, United States |
| Founder | Bill Stapleton |
| Headquarters | Trumbull , United States |
Area served | United States |
| Products | Medicare lead generation, health insurance exchanges, sales and marketing services, contact center solutions |
HPOne, formerly known as HealthPlanOne, LLC., functions as a sales and marketing entity specializing in Medicare and health insurance marketplaces. The firm offers outsourced marketing, sales, and contact center solutions for both national and regional health insurance providers. It oversees lead generation within the Medicare sector and operates exchanges tailored to individual consumers as well as retirees covered by employer plans. HPOne maintains seven contact centers distributed across Arizona, Florida, Massachusetts, and Connecticut.
History
Established in 2006 by Bill Stapleton in Southport, Connecticut, HPOne began its brokerage operations in 2007. The following year, the company secured $6.5 million in venture capital funding aimed at broadening its brokerage capabilities and entering the Medicare market. Subsequently, it introduced exclusive Medicare lead generation services alongside a nationwide Medicare Exchange platform. By 2011, HPOne had become the foremost provider of exclusive Medicare leads throughout the United States. In 2012, the organization rolled out a cloud-based sales platform, expanded its call center footprint to Tampa, Florida, and launched a mobile application.
The year 2013 marked HPOne's expansion into Member Acquisition services, establishing itself as a comprehensive contact and sales center catering to health plans. It also gained authorization from CMS as a Web Broker Entity. During this period, HPOne initiated "Employer Solutions," focusing on employer groups and brokers, while extending its call center operations in St. Petersburg. In July 2014, a third call center was inaugurated in Phoenix, Arizona. Later that year in December, Peloton Equity provided growth capital investment, which led to the addition of Carlos Ferrer and Theodore Lundberg to the company's board.
In 2015, HPOne welcomed former CMS administrator Leslie V. Norwalk and Richard Fernandes, ex-president of Affinion Group, onto its board of directors. The company rebranded as HPOne while broadening its product and service offerings and relocating its headquarters to Trumbull, Connecticut. That same year saw the introduction of "Stars Solutions," a flexible program designed to assist Medicare insurers in customizing Stars initiatives aimed at enhancing engagement with members and physicians. Additionally, HPOne launched a multi-carrier "Exchange Solutions" platform for retirees that features United Healthcare group plans alongside individual Medicare Advantage options.