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High Sierra Sport Company

From Alfawiki
High Sierra Sport Company
Company typeSubsidiary
IndustrySports and outdoor gear manufacturing
Founded1978 in Vernon Hills, Illinois, United States
FounderHarry Bernbaum, Hank Bernbaum
Headquarters
Gurnee, Illinois
,
United States
Area served
United States
Key people
Harry Bernbaum, Hank Bernbaum
ProductsBackpacks, wheeled luggage, duffel bags, leather travel cases, daypacks, camping and hiking equipment
Number of employees
51–200
ParentSamsonite
Websitewww.highsierra.com

High Sierra Sport Company is a U.S.-based manufacturer specializing in sports and outdoor gear, particularly known for its range of soft backpacks, wheeled luggage, duffel bags, leather travel cases, and daypacks. Established in 1978 in Vernon Hills, Illinois under the name H. Bernbaum Import & Export Company by Harry Bernbaum along with his son Hank, the company was purchased by Samsonite on July 31, 2012, for $110 million in cash. The firm operates as a subsidiary with a workforce ranging from 51 to 200 employees and is headquartered in Gurnee, Illinois.

History

The inception of High Sierra Sport Company dates back to 1978 when Harry Bernbaum founded it, drawing inspiration for the brand name from the 1941 movie High Sierra and the Sierra Nevada mountain range, symbolizing its outdoor-oriented identity. Bernbaum’s vision was to create luggage and bags that catered to both outdoor enthusiasts and everyday travelers. Notably, High Sierra was among the pioneering American companies to outsource the production of soft leather bags to manufacturers in Korea and China through Hank Bernbaum’s initiatives.

During the 1980s and 1990s, the company broadened its product line to include camping and hiking equipment such as tents, coolers, and weatherproof sleeping bags, positioning itself alongside competitors like Patagonia and The North Face. Their canvas bags accented with leather became particularly popular among college demographics. Despite this diversification, High Sierra’s primary strength remained its innovative backpack designs tailored for various sports and outdoor activities including hiking, cycling, wheeled soft-sided luggage, and daypacks.

Acquisition

Samsonite completed the acquisition of High Sierra on July 31, 2012, purchasing the company for a total of $110 million in cash.

Sponsorship

High Sierra has served as an official sponsor and equipment provider for both the U.S. Ski Team and U.S. Snowboarding Team, supplying specialized bags and related gear for these sports disciplines.

External links