Home Décor Products

Home Décor Products, Inc.

Company type	Private
Industry	E-commerce, Home improvement, Furnishings
Founded	November 2000 (2000-11)
Defunct	March 26, 2009 (2009-03-26)
Fate	Filed for Chapter 7 Bankruptcy; ceased operations
Headquarters	Edison, New Jersey , United States
Products	Home improvement and furnishing items

Home Décor Products, Inc. operated as a leading e-commerce retailer specializing in home improvement and furnishing items, with its headquarters located in Edison, New Jersey. The company provided access to an extensive selection exceeding 450,000 products from more than 800 premium brands, such as TOTO, Lenox, Kohler, and Jacuzzi.

Business portfolio

The enterprise oversaw a variety of online retail platforms, including:

• HomeClick.com – specializing in home improvement goods
• AbsoluteHome.com – offering home improvement merchandise
• Hechinger.com – focused on power tools and DIY supplies
• BuildersSquare.com – a comparison shopping site for DIY products
• Barbecues.com – dedicated to barbecue grills and outdoor living items
• ChefsCorner.com – kitchen utensils, small appliances, and tableware
• KnobsandThings.com – cabinet hardware and door accessories
• PoolClick.com – pool-related supplies and accessories

History

Established in November 2000 through the acquisition of Bathopia, an online retailer for bath and kitchen products, Home Décor Products transformed Bathopia into HomeClick.com to facilitate direct online purchasing of bath and kitchen merchandise traditionally available only in physical showrooms. By 2002, HomeClick had broadened its product range to encompass appliances, lighting fixtures, housewares, and tableware.

Following the launch of AbsoluteHome.com in 2004, the company introduced niche websites such as Barbecues.com, KnobsandThings.com, and PoolClick.com. In 2006, it expanded by acquiring NationBlinds.com, a retailer specializing in window treatments. In October 2005, the firm obtained the brand rights to the well-known DIY-focused big-box retailer Hechinger. Additionally, it purchased assets from the DIY brand Builders Square, relaunching it as a price comparison platform for home and garden products.

In June 2007, HDPI rolled out an advertising partnership initiative that enabled banner ad sales across its network of websites.

By 2006, Home Décor Products was ranked fifth within the Housewares/Home Furnishings category on the Internet Retailer Top 500 List and earned a spot on the Inc. 500 List recognizing the fastest-growing companies. Despite achieving $83.8 million in online sales during 2007, the company struggled with high inventory expenses, ultimately filing for Chapter 7 Bankruptcy on March 26, 2009, which led to the termination of its operations.