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Hourglass Angel

From Alfawiki
Hourglass Angel
Company typePrivate
IndustryApparel, shapewear
Founded2008; 18 years ago (2008)
FounderRuben Soto
Headquarters
Chicago
,
United States
Area served
United States
Key people
Ruben Soto (Founder)
ProductsWaist trainers, shapewear, corsets, undergarments, exercise leggings, slimming tank tops
Number of employees
10 (2013)
Websitehourglassangel.com

Template:Use American English

Hourglass Angel is a United States-based apparel company specializing in the design and retail of waist trainers, shapewear, corsets, and various other undergarments. The company offers products under multiple brands, including its proprietary label. Established in 2008 by Ruben Soto, Hourglass Angel operates out of Illinois.[1] By 2016, the company had earned a spot among the 5,000 fastest-growing businesses nationwide, with its founder recognized in Forbes 30 Under 30.[2][3]

History

While attending the University of Michigan, Ruben Soto gained experience working alongside his father in a clothing wholesaling operation located in Chicago's Little Village neighborhood, which primarily served a Latino female clientele. Observing a demand for more durable and effective shapewear, Soto launched Hourglass Angel as an online retail platform during his junior year. Initially, the focus was on waist cinchers known as fajas—a Spanish term meaning "wraps." Traditionally imported from Colombia, these garments were originally intended for postpartum women aiming to restore their shape quickly and for patients recovering from procedures such as liposuction or Caesarean section surgeries to minimize swelling.[1]

Between 2009 and 2012, Hourglass Angel experienced a nearly 900 percent increase in growth, achieving $3.2 million in revenue by 2012. By 2013, the company had expanded to employ ten staff members and offered body shapers and control garments from over 150 different brands.[1]

In 2013, actress Jessica Alba mentioned using corsets to regain her figure after childbirth. That same year witnessed a 250% surge in sales of the company’s leading three waist trainer models.[4] The following year, reality TV star Kim Kardashian publicly promoted waist training via her Instagram account. This endorsement sparked widespread adoption among her siblings and other celebrities who began wearing corsets and sharing their images on social media platforms.[5][6] Hourglass Angel's revenue surpassed $8 million in 2014.[2]

By 2016, Hourglass Angel was recognized by Inc. as one of America’s fastest-growing companies within its top 5,000 list.[3] Additionally, Ruben Soto was honored as part of the Forbes 30 Under 30 cohort.[2]

Products

Hourglass Angel specializes in corsets featuring steel boning and hook-and-eye fastenings. Additionally, the company provides latex waist cinchers. Beyond traditional corsetry, Hourglass Angel's product range includes less restrictive items such as exercise leggings designed to reduce cellulite, jeans that enhance the appearance of the buttocks, and men's slimming tank tops.

In 2013, Soto introduced the Amia brand, followed by the launch of Hourglass Angel in 2018. Apart from its own lines, Hourglass Angel retails various other brands including Bali, Ann Michell, Carnival, Co’coon, Lytess, Overbra, Sassybax, Slim Me, Squeem, Vedette, and Yummie Tummie. The company's best-selling offerings are waist trainers and waist cinchers. The Amia waist cincher claims to deliver an immediate waistline reduction ranging from one to four inches.

References

  1. ↑ 1.0 1.1 1.2 Cite error: Invalid <ref> tag; no text was provided for refs named Crains
  2. ↑ 2.0 2.1 2.2 Cite error: Invalid <ref> tag; no text was provided for refs named Forbes
  3. ↑ 3.0 3.1 Cite error: Invalid <ref> tag; no text was provided for refs named mLive
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named USA
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Bloom
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named International

External links

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