Houseplant (company)
| Company type | Private |
|---|---|
| Industry | Cannabis |
| Founded | 2019 |
| Founder | Seth Rogen, Michael Mohr, Evan Goldberg |
| Headquarters | Canada, United States |
Area served | Canada, United States |
| Products | Cannabis strains (Diablo Wind, Pink Moon, Pancake Ice), vinyl mixtapes, home accessories (ceramic ashtrays, planters, table lighters, turntables) |
Houseplant is a cannabis enterprise co-founded by Canadian-American actor and comedian Seth Rogen, American-Canadian entrepreneur Michael Mohr, and Canadian-American screenwriter Evan Goldberg.
History
The company was introduced in Canada in 2019, with Rogen announcing its U.S. expansion beginning in California on March 1, 2021. The launch attracted substantial interest, resulting in the U.S. website experiencing outages due to overwhelming visitor numbers.
In January 2023, Houseplant collaborated with Airbnb to provide a three-night stay at a cannabis-themed property, which included an exclusive chance to meet the actor.
Description and products
Rogen curated three cannabis varieties—Diablo Wind, Pink Moon, and Pancake Ice—each named after meteorological phenomena associated with his 2008 movie Pineapple Express. Additionally, Houseplant offers vinyl mixtapes crafted to complement these cannabis strains. The brand's title signifies its combined emphasis on home products (house) and cannabis offerings (plant). Although the origins of their cannabis and cultivation partners have not been revealed, the company markets an assortment of high-end home accessories such as ceramic ashtrays, planters, table lighters, turntables, and specially selected record collections.