Huang Shoudong

Jeff Wong Sau Tung (Chinese: 黃守東; born 28 October 1984) is Community Development Officer for Wan Chai District of the New People’s Party (Hong Kong), and Corporate Communications Director of Asia Television Digital Media Limited. He previously served in the senior management of Asia Television Limited as Senior Manager of Public Relations and Promotions and as company Spokesperson. He was nicknamed “ATV’s Warm Man” and “ATV’s Last Spokesperson” by the Hong Kong media. He also served as Assistant Secretary‑General of the Hong Kong Volunteer Alliance and as Corporate Communications Director of Asia Television Holdings.

Wong was born an only child and grew up in Tai Kok Tsui, Kowloon. He attended Sharon Lutheran School for primary education. In secondary school he studied at CCC Ming Kei College, Wai Kiu College, Salvation Army William Booth Secondary School and Chan Shu Kui Memorial School. He graduated from the Department of Journalism and Communication at Hong Kong Shue Yan University, majoring in Public Relations and Advertising. Wong grew up watching ATV dramas such as "Nanhai Thirteen Lang," "The Blood‑Debt Warrior," "Farewell My Love," and "Looking Back in Anger."

Career at Asia Television

In 2008 Wong began as an intern in ATV’s Public Relations and Promotions department, and in 2009 became a full‑time staff member responsible for all PR projects including Miss Asia Pageant. At age 30 he was promoted to Spokesperson and PR Supervisor. In 2013 he was unexpectedly elevated by then‑Executive Director Thomas Lui, who praised him as “bold in taking responsibility with excellent execution.” During an ATV Investors’ Forum in 2013, Wong protected investor Francis Wang from a throng of over a hundred journalists, later described as “like thousands of troops.” He was lauded by outgoing Executive Director Ye Ka‑po as the company’s “last warm man,” working tirelessly to manage legal crises.

From 2014 to 2016, amid salary arrears at ATV, Wong frequently responded to the press using ATV drama theme‑song lyrics. On 7 February 2016, after Chief Operating Officer Ma Hei’s resignation, Wong represented ATV on the radio programme City Forum, earning widespread praise for his composure. He often cited lyrics from the classic dramas "Royal Guards," "Silk Cocoon," and others to express the challenges he faced and to encourage himself and staff.

On 1 April 2016, when ATV’s terrestrial broadcast license expired, Wong left his role as Spokesperson, becoming the face of ATV’s final chapter. In his final press conference at dawn on 2 April, he thanked viewers for 59 years of support, praised all ATV staff, and quoted drama lyrics one last time, bowing and weeping before returning into the building—the iconic final image of ATV.

Post‑ATV career

After ATV’s closure, Wong was invited to shoot commercials. In April 2016 he joined Digital Broadcast Corp. as a guest on Morning 8 Octopus, revealing internal decisions about farewell cards. He later expressed a desire to “meet ATV again,” citing the drama theme‑song “If Only There Were Such an Appointment.” In April 2016 he explored political PR work, meeting with former ATV investor Thomas Lui and shareholder Ho Tsz‑wai about potential bonus payments.

In May 2016 he was appointed Assistant Secretary‑General of the Hong Kong Volunteer Alliance, but soon resigned due to family reasons. In 2017 he became Corporate Communications Director of Asia Television Holdings, addressing rumours of an OTT‑style ATV revival. In 2018 he founded PR Asia Consulting Limited and hosted the BreadTV programme “Guan Gong with You,” exploring new roles in broadcasting.

In October 2019 Wong announced his candidacy in the District Council election for Wan Chai but was defeated, receiving 1,033 votes against 1,373 for the incumbent.

In February 2021 he was appointed Corporate Communications Director of Asia Television Digital Media Limited, responding to media inquiries about the new company.

In September 2023 he joined the New People’s Party as Community Development Officer for Wan Chai District, expressing interest in running again in the 2023 District Council election. He formally filed nomination on 24 October 2023 with support from party leaders; he was defeated with 3,392 votes to 6,331 for his opponent.

Personal life

Media reports have speculated that Wong has a relationship with former ATV Miss Asia contestant Leanne Lam, who frequently appeared at his community and charity events, though neither has publicly confirmed the relationship.

Filmography

• 2018: “Love in Reverse” as Newspaper Owner Ye Ka‑po (cameo)

Publications

• 2016: Until We Meet Again: My Last Year at ATV, editor, Firestone Publishing
• 2018: My Date with PR, co‑author with Ye Ka‑po, Ming Window Press

External links

• Jeff Wong’s Blog
• Jeff Wong Facebook