Hudl
| Company type | Private |
|---|---|
| Industry | Sports technology, Video analysis software |
| Founded | 2006 |
| Founder | David Graff, Brian Kaiser, John Wirtz |
| Headquarters | Lincoln , United States |
Area served | Worldwide |
| Products | Video analysis tools for sports teams and athletes |
| Owner | Bain Capital |
Number of employees | 230 (2015) |
| Website | hudl |
Hudl is a solution developed by Agile Sports Technologies, Inc., a company headquartered in Lincoln, Nebraska, that provides video analysis tools designed to help coaches and athletes evaluate game footage and improve team performance. Originally focusing on collegiate and professional American football, Hudl has expanded its reach to support youth, amateur, and professional teams across various sports such as soccer, basketball, volleyball, and lacrosse.
Established in 2006 by David Graff, Brian Kaiser, and John Wirtz, Hudl is based in Lincoln’s historic Haymarket District. The company initially recruited talent from the University of Nebraska–Lincoln but has since grown to employ personnel throughout the United States and internationally, maintaining offices in London and Sydney.
By August 2013, Hudl achieved recognition as the 149th fastest-growing private company in the United States and was the fastest-growing private firm in Nebraska. This growth trajectory continued into 2014. By 2015, Hudl had expanded to a workforce of 230 employees across four locations and had secured $72.5 million in funding from Accel Partners.
Fast Company acknowledged Hudl as one of the Most Innovative Companies in 2016. In July 2017, Hudl raised an additional $30 million from Accel Partners, Jeff and Tricia Raikes, and Nelnet to incorporate artificial intelligence into its sports analytics platform. In May 2020, Bain Capital invested further capital to support Hudl’s accelerated expansion plans.
Headquarters
Hudl revealed plans in April 2015 to establish a new global headquarters within Lincoln’s historic Haymarket District, where it had maintained office space since inception. The building was completed in November 2017 and is situated near Lincoln’s Pinnacle Bank Arena and the Railyard entertainment area. It stands as one of the largest office developments constructed downtown since 2006.
Acquisitions
Hudl has pursued strategic growth through acquiring key competitors and complementary businesses. In July 2011, it purchased Digital Sports Video (DSV), then its main rival, effectively doubling its customer base. The acquisition of APEX Sports Software followed in June 2012, strengthening its position in sports video analysis.
In 2014, Hudl expanded internationally into soccer by acquiring London-based Replay Analysis and establishing an office in London. That same year in September, it acquired Ubersense from Boston, which specialized in slow-motion performance capture technology for athletes at all levels.
During summer 2015, Hudl acquired Sportstec, an Australian company providing sports performance analysis services to elite professional teams worldwide. Subsequently, Sportstec’s Warriewood office was relocated to Sydney’s central business district.
Toward the end of 2017, Hudl acquired VolleyMetrics, a Provo, Utah-based leader in volleyball analytics and video sharing solutions. In May 2019, Hudl further consolidated its market position by acquiring Krossover, one of its largest competitors. Later that year on August 19, Hudl completed the acquisition of Wyscout.
In May 2022, Hudl broadened its portfolio into wearable technology by acquiring Realtrack Systems, a Spanish firm. Continuing this expansion strategy, in June 2025 Hudl acquired Titan Sports from Texas, a prominent provider of wearable GPS tracking devices targeting sub-elite athlete markets.