Hypebeast (company)
| Company type | Public |
|---|---|
| Industry | Media, Retail, Fashion, Lifestyle |
| Founded | 2005 |
| Founder | Kevin Ma |
| Headquarters | Hong Kong , Hong Kong |
Area served | Global |
| Products | Editorial content, Retail fashion, Creative production, Magazine |
Hypebeast is a company listed in Hong Kong that focuses on modern culture and lifestyle trends. Established in 2005 by Kevin Ma initially as a sneaker-focused blog, it has grown to encompass areas such as fashion, art, music, e-commerce, golf, and other lifestyle sectors.
The business is structured around three primary segments: Hypemedia, which includes its digital editorial content and social media channels; Hypemaker, the internal creative production division; and HBX, the retail arm. Aside from its flagship media site, Hypebeast manages several multilingual platforms like Hypebae and Popbee targeting female audiences, Hypeart dedicated to the art scene, and Hypegolf focused on golf enthusiasts. The company introduced its print edition, Hypebeast magazine, in 2012.
History
The origins of Hypebeast trace back to 2005 when Kevin Ma launched it as a sneaker blog.
- By 2012, the company ventured into retail with HBX, providing a curated selection of fashion items.
- In 2017, Hypemaker was established as an in-house creative agency.
- The following year, 2018, saw Hypebeast organize Hypefest, a two-day cultural event held in New York City.
- In 2019, the company achieved a listing on the Main Board of the HKEX.
- The year 2020 marked the opening of Hypebeans café within the HBX store located in Hong Kong.
- In 2022, HBX inaugurated a flagship outlet in New York’s Chinatown, alongside launching the inaugural Hypegolf Shop in Japan.
Recognition
- In 2008, it was recognized among Time magazine’s top 50 websites.
- By 2017, Fast Company included it in their list of most innovative companies.
- In 2018, it earned a place on the Forbes Asia 200 Best Under A Billion ranking.