I.Am.Gia
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2017 |
| Founder | Alana Pallister, Stevie Cox |
| Headquarters | Australia |
| Products | Apparel, fashion collections |
| Website | iamgia |
I.Am.Gia is a fashion label originating from Australia, established in 2017 by siblings Alana Pallister and Stevie Cox. Taking its name from the iconic supermodel Gia Carangi, the brand seeks to represent empowerment and self-reliance, motivating women through its distinctive apparel.
The label quickly attracted industry notice when model Bella Hadid was spotted wearing its pieces during Paris Fashion Week, with her stylist contacting the brand merely a month after its debut. Utilizing Instagram as a marketing tool played a crucial role in amplifying both sales and brand awareness.
In the media
Prominent figures who have donned I.Am.Gia's designs include top models such as Bella Hadid, Emily Ratajkowski, Kaia Gerber, Romee Strijd, Jourdan Dunn, and Chloe Cherry; musical artists like Selena Gomez, Ariana Grande, Ice Spice, Sexyy Red, Sabrina Carpenter, Tyla, and Doja Cat; along with reality television personality Kylie Jenner. The brand’s clothing also features regularly on HBO’s Euphoria, contributing to its cultural significance and strengthening its market position.
Collections
The Summer 2022 release titled Gia "Icons" draws inspiration from the "model-off-duty" aesthetic, showcasing primarily black and leather pieces.
In 2024, the "Miss Gia Racing" collection was introduced, influenced by Pallister’s early 2000s experience as a grid girl at major racing events such as F1 and the Indy 500. The campaign included a competition where ten participants competed for the "Miss Gia Racing 2024" crown, ultimately awarded to Emily Ratajkowski at the 2024 Monaco Grand Prix.
Controversies
In 2018, I.Am.Gia was accused of replicating designs from Daisy Daisy TV, a Sydney-based small business operated by a husband-and-wife duo. Additionally, the brand faced allegations of borrowing design concepts from AliExpress and marketing them as original creations.