IBM Data Magazine
| Company type | Custom digital publication |
|---|---|
| Industry | Publishing, Information technology |
| Founded | 1996 |
| Founder | David Stodder |
| Headquarters | United States |
Area served | International |
| Products | Digital magazine covering IBM data management products such as Db2, Informix, UniVerse, and UniData |
IBM Data magazine is a custom digital publication based in the United States and produced by TDA Group on behalf of IBM Corporation. Serving an international audience of over 100,000 readers, it delivers actionable insights on IBM’s data management products such as Db2, Informix, UniVerse, and UniData, along with associated tools and solutions within IBM’s Information On Demand framework.
Originally launched in 1996 under the name DB2 Magazine, the publication was acquired by IBM Corporation in 2001. The magazine underwent a rebranding to IBM Database Magazine in 2008 and subsequently changed to IBM Data Management magazine in 2009 following a change in its publishing partner. In 2012, the title was updated to IBM Data magazine to better represent its expanded editorial scope covering IBM’s wider data management suite.
History
The first issue of DB2 Magazine appeared in 1996 concurrent with the beta launch of IBM’s DB2 Universal Database (UDB), which combined DB2 version 2 with DB2 Parallel Edition and set the stage for the hybrid XML-relational capabilities introduced in DB2 9.
Initially published by Miller Freeman, Inc., the magazine was founded by David Stodder, who at that time was editor of Miller Freeman’s Database Programming and Design. Stodder later went on to establish Intelligent Enterprise magazine and acted as editorial director for both titles until his exit from CMP Technology in 2007. Kim Moutsos joined as associate editor in 1998 and was promoted to editor-in-chief by 2001.
Throughout its evolution, the publication broadened its technical focus—primarily contributed by database administrators, developers, and consultants—to include topics such as business intelligence, analytics, content management, information discovery, and integration. In 2005, it integrated coverage of Informix technologies following IBM’s acquisition of Informix in 2001.
The magazine’s name changed to IBM Database Magazine in 2008 to emphasize its coverage across multiple IBM database products. A further rebranding to IBM Data Management magazine occurred in 2009 to reflect a more comprehensive focus on IBM’s entire data management portfolio. The 2012 renaming to IBM Data magazine marked an additional broadening of editorial content related to IBM’s data management solutions.
DB2 Magazine Community Wiki
In May 2007, coinciding with a significant redesign of its website, DB2 Magazine introduced a community wiki. This wiki functions as a collaborative space where readers can exchange knowledge and practical advice about IBM information management software including DB2, Informix, U2, and Cloudscape. The initiative supports the publication’s goal of fostering shared expertise within the industry.