I Am Other
| Company type | Private |
|---|---|
| Industry | Multimedia, Record label, Fashion |
| Founded | 2012 |
| Founder | Pharrell Williams |
| Headquarters | New York City , United States |
Area served | Worldwide |
Key people | Pharrell Williams |
| Products | Music, Apparel, Textile, Multimedia content |
| Website | iamother |
I Am Other (presented as i am OTHER) is a creative multimedia collective and record label established by Pharrell Williams in 2012. It functions as a parent entity for his various enterprises, including Billionaire Boys Club, ICECREAM apparel, and the textile firm Bionic Yarn. Based in New York, NY, the brand also manages a dedicated YouTube channel, created as part of YouTube's $100 million original channel program. This channel emphasizes music, culture, fashion, and the arts, branding itself as a "cultural movement dedicated to Thinkers, Innovators and Outcasts," which aligns with Williams' approach to consolidating creative sectors within a unified platform.
Historical programming
- Awkward Black Girl – A comedic web series by Issa Rae that delves into social discomfort, contributing significantly to I Am Other’s cultural footprint.
- Nardwuar – A weekly interview series led by music journalist Nardwuar featuring prominent hip hop figures such as Drake, Jay-Z, and Snoop Dogg, bolstering the label’s influence in music media.
- OTHERS by Hypebeast – Produced collaboratively in New York City and Hong Kong with the fashion platform Hypebeast, this series highlights influential personalities across fashion, film, culinary arts, and technology.
- Voice of Art – A documentary series focusing on artists who use their craft to explore social and political themes, reinforcing the brand’s commitment to cultural activism.
- Club Chrissie – DIY tutorials centered on nail art, sneaker customization, and jewelry design that broaden I Am Other’s lifestyle content portfolio.
- Stereotypes – Hosted by Ryan Hall, this program features street interviews addressing social topics such as racial stereotypes and political issues in New York City.
- Cloudy – An animated musical short film exploring imaginative concepts that showcase the brand’s creative range.
- FriendsWithYou – An artistic collaboration under the i am OTHER banner that strengthens its standing within contemporary art circles.
- Piece by Piece – A 2024 animated biographical documentary comedy about Pharrell Williams’ career utilizing Lego animation. Co-produced with Focus Features and The Lego Group, this project highlights strategic innovation in multimedia production.
External links
Categories:
- Articles with short description
- Pharrell Williams
- Record labels based in New York (state)
- Webcasters
- YouTube channels
- Mass media companies based in New York City
- American companies established in 2012
- Record labels established in 2012
- 2012 establishments in New York City
- YouTube channels launched in 2010
- Companies of the United States by year of establishment
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