IfOnly
| Company type | Private |
|---|---|
| Industry | E-commerce, Philanthropy |
| Founded | 2012 |
| Founder | Trevor Traina |
| Defunct | 2019 |
| Fate | Merged into Mastercard's "Priceless" experiences platform |
| Headquarters | San Francisco , United States |
Key people | John Boris (CEO from April 2018) |
| Products | Marketplace for unique experiences and charitable donations |
| Parent | Mastercard Incorporated (acquired late 2019) |
IfOnly operated as a San Francisco-based e-commerce and philanthropic platform, established by Trevor Traina. The company specialized in facilitating charitable donations by connecting users with prominent figures from the realms of sports, culinary arts, cinema, and music.
Branded as a marketplace for unique experiences and aspirations, IfOnly enabled access to exclusive engagements with renowned personalities. Its offerings included opportunities to interact with distinguished individuals such as Dale DeGroff, Joe Montana, Kobe Bryant, Michael Chiarello, Tyler Florence, Richard Branson, Andre Agassi, Madonna, Shakira, Justin Timberlake, Robin Thicke, Greg Norman, John McEnroe, Thomas Keller, and Alice Waters.
The company discontinued its operations toward the end of 2019 and was subsequently merged into the "Priceless" experiences platform managed by Mastercard.
History
Founded in 2012 by serial entrepreneur Trevor Traina, IfOnly underwent leadership changes when John Boris assumed the CEO role in April 2018. Boris brought experience from his prior six-year tenure as Chief Marketing Officer at Shutterfly.
In June 2019, IfOnly expanded to the Australian market through a collaboration with Big Red Group (BRG). Later that year, during the fourth quarter, Mastercard Incorporated acquired IfOnly, with the transaction becoming public knowledge in mid-2020.
Funding
In February 2016, IfOnly completed a Series B financing round totaling $10.25 million. Investors included notable figures such as Dropbox CEO Drew Houston, Nextdoor CEO Nirav Tolia, co-founder of Yucaipa Companies Ron Burkle, Advance Newhouse, Digital Garage, and XB Ventures.
Prior funding rounds featured a $12 million Series A in October 2013, supported by investors like Yahoo! CEO Marissa Mayer, New Enterprise Associates, Khosla Ventures, Founders Fund, American Express Ventures, Advance/Newhouse, and Allen & Co. The initial seed round raised $3 million from technology leaders including Salesforce CEO Marc Benioff, Nirav Tolia, SurveyMonkey CEO Dave Goldberg, Zynga CEO Mark Pincus, Yelp CEO Jeremy Stoppelman, Hosain Rahman, and Owen Van Natta.
In April 2018, IfOnly secured an undisclosed amount during a Series D funding round led by Mastercard. Strategic participation came from Hyatt Hotels Corporation, Sotheby's, Founders Fund, New Enterprise Associates, Khosla Ventures, and TriplePoint Capital. Industry reports estimate this round at approximately $20 million. Concurrently, John Boris was named chief executive officer.