Ifish

iFish

Company type	Television program
Industry	Television broadcasting
Founded	2009
Headquarters	Australia
Area served	Australia
Key people	Paul Worsteling (presenter), Tom Hughes (executive producer)
Products	Fishing television program

iFish is a fishing television program presented by Paul Worsteling, broadcast on Network 10, YouTube, and the digital multi-channel 10 Bold. The show is supported by the sponsor BCF.

In 2010, the production team traveled to Vanuatu as well as multiple locations across Australia. At the 2012 Logie Awards of 2012, iFish made history as the first Australian fishing series to be nominated for the Logie Award for Most Popular Lifestyle Program, advancing to the final five before ultimately losing to Better Homes and Gardens. The series earned another nomination in 2013 but did not progress to the final five that year.

During its tenth season between 2013 and 2014, filming took place in Mandurah and Fraser Island. In 2016, the crew captured footage in Noosa, while in January 2021, executive producer Tom Hughes and his team documented a marlin migration along the Gold Coast.

Reception

Brad Newsome from The Age criticized the program for reusing footage from earlier seasons, labeling it as "cheap" and pointing out episodes where host Paul Worsteling fishes in South Australia, Queensland, and Victoria. In contrast, Robin Oliver of The Sydney Morning Herald commended the show’s brisk pacing and its appeal to anglers who have access to exclusive locations and professional guides. Oliver specifically mentioned episodes filmed in Runaway Bay and Port Phillip Bay, emphasizing the series’ focus on premium fishing adventures.

See also

• Fishing television series