Illuminarium Experiences
| Company type | Private |
|---|---|
| Industry | Entertainment |
| Founded | 2019 |
| Founder | Alan Greenberg |
| Headquarters | Atlanta , United States |
Key people | Alan Greenberg (CEO) |
| Products | Immersive entertainment venues ("Illuminariums") |
Illuminarium Experiences is a U.S.-based enterprise specializing in the development of expansive immersive entertainment venues known as "Illuminariums," located in major cities worldwide. These venues offer commercially driven productions that utilize a variety of media, including recorded footage, live broadcasts, streaming, and computer-generated imagery, which are displayed on walls and floors through cutting-edge technologies like 4K laser projection, Lidar motion detection, beamforming audio systems, and sensory enhancements such as digital scent delivery.
History
Established in 2019 under the leadership of CEO Alan Greenberg, Illuminarium collaborates with media production house RadicalMedia, design experts Rockwell Group, and operations partner Legends Hospitality.
The inaugural location debuted in 2021 in Atlanta, Georgia, featuring the 45-minute presentation "WILD: A Safari Experience," which highlights African wildlife captured by RadicalMedia across South Africa, Kenya, and Tanzania. This Atlanta site also offers The Bar at Illuminarium, a nightlife venue crafted by the LAB at Rockwell Group. Utilizing 16K laser projection alongside sophisticated sound technology, it transports visitors to immersive settings such as a Tokyo night market and a Mediterranean garden.
Future installations
In January 2022, a new facility launched at Area15 in Las Vegas, Nevada, with plans for a Miami, Florida venue slated for spring 2022. Additionally, a theater is planned to open at Navy Pier in Chicago, Illinois in 2023.
Following the success of Wild, Illuminarium plans to introduce Spacewalk, an experience featuring filmed visuals of the Solar System, comets from the Kuiper Belt, stellar Nebula, and the terrain of Mars.