InMoment
| Company type | Private |
|---|---|
| Industry | Software |
| Predecessor | Mindshare Technologies |
| Founded | 2002 |
| Founder | John Sperry, Kurt Williams, Richard D. Hanks |
| Headquarters | Salt Lake City , United States |
Key people | John Lewis (Chairman and CEO) |
| Products | Cloud-hosted customer and employee feedback solutions |
InMoment is a global software enterprise based in Salt Lake City, Utah, United States. Established in 2002 under the name Mindshare Technologies by founders John Sperry, Kurt Williams, and Richard D. Hanks, the organization is currently headed by Chairman and CEO John Lewis. InMoment offers cloud-hosted solutions designed to assist companies in collecting and interpreting customer and employee feedback derived from surveys, reviews, voice recordings, text messages, videos, and other forms of data.
Founded in 2002 with an initial capital of $40,000 by John Sperry, Kurt Williams, and Richard D. Hanks, Mindshare Technologies initially focused on delivering customer insight and survey services tailored to Quick-Serve Restaurant (QSR) chains. By the year 2011, the firm had grown to a workforce of 85 employees and achieved annual revenues of $18 million. The acquisition of Empathica, a company specializing in social customer experience and social media technologies, took place in 2013, effectively doubling Mindshare’s size. This acquisition prompted the company to adopt the new name InMoment.
InMoment
In 2017, Andrew Joiner assumed the role of CEO while original CEO John Sperry transitioned to chief scientist and chairman of the board. The following year, InMoment extended its operations into New Zealand and Australia by purchasing BrandXP, a consulting firm focused on customer experience.
In 2020, InMoment merged with MaritzCX under private equity ownership but retained the InMoment brand identity. The company further expanded through acquisitions including Wootric, an AI-powered platform for measuring customer satisfaction, and Lexalytics, a language analytics provider—both acquired in 2021. ReviewTrackers, a software solution for managing customer reviews and reputations, was added to InMoment’s portfolio in 2022. That same year, the company’s platform met WCAG 2.0 accessibility standards.
Product
The InMoment Experience Improvement (XI) Platform operates in the cloud to gather both structured and unstructured data. Employing artificial intelligence alongside text analytics, it generates actionable insights aimed at improving customer experience, product engagement, and employee retention.