In Melbourne Today
| Company type | Television series |
|---|---|
| Industry | Television broadcasting |
| Founded | 26 October 1957 |
| Defunct | 20 July 1958 |
| Headquarters | Melbourne , Australia |
Area served | Melbourne, Australia |
| Products | Television programming |
In Melbourne Today holds the distinction of being Australia's inaugural breakfast television series, broadcast on Melbourne's GTV-9.
The program's first iteration was scheduled on Saturdays at 7:30 AM, running from 26 October 1957 until 5 April 1958, with each episode lasting three hours. During a period when most Melbourne channels commenced transmissions in the afternoon, this early morning broadcast represented a pioneering programming trial, predating Sydney's ATN-7 experimental morning show launched in October 1958. Nonetheless, due to limited audience engagement, GTV-9 ceased regular morning broadcasts for several subsequent years.
Among the prominent figures featured on the show were host Geoff Corke, the musical group Tune Twisters, news presenter Eric Pearce, sports commentator Eric Welch, as well as Shirley Radford, Arlene Forrest, and Bill McCormack. Occasionally, the series presented live segments from external locations including Sorrento and Geelong.
A second version aired on Sundays at 4:00 PM from 13 April to 20 July 1958. This lineup included Geoff Corke, Bill McCormack, Eric Pearce, Evie Hayes, Gretta Miers, and Hal Todd. The Tune Twisters hosted a segment titled "Music Shop," while John Casson led "I'll Tell You a Story." Subsequent episodes were shifted to a 2:30 PM timeslot and introduced features such as "Children's Doctor" with Margaret Mackay and a piano competition.
After the conclusion of the main program, four distinct segments—The Gallery Comes to You, Children's Doctor, Bill McCormack's feature, and performances by the Tune Twisters—were developed into brief standalone series. For instance, Children's Doctor and The Gallery Comes to You were combined into a 15-minute broadcast; Bill McCormack's segment began as a quarter-hour show before expanding to thirty minutes.
Bert Newton, who later gained fame through In Melbourne Tonight, was originally intended to appear on In Melbourne Today. However, production setbacks prevented his involvement. Following his successful live commercial appearance on In Melbourne Tonight, his focus shifted away from the breakfast program.
In 1989, Denise Drysdale and Ernie Sigley brought back In Melbourne Today in an updated format that initially aired locally before evolving into the nationally broadcast Ernie & Denise.
References
- Articles with short description
- Nine Network original programming
- 1957 Australian television series debuts
- 1958 Australian television series endings
- Black-and-white Australian television shows
- Australian English-language television shows
- Australian non-fiction television series
- Mass media in Melbourne
- History of Melbourne