Indix
| Company type | Private |
|---|---|
| Industry | Product information services, Cloud computing |
| Founded | 2010 |
| Founder | Sanjay Parthasarathy |
| Fate | Acquired by Avalara on February 6, 2019 |
| Headquarters | Seattle , United States |
Area served | Global |
Key people | Sanjay Parthasarathy (Founder) |
| Products | Cloud-based product intelligence platform, Indix Product API |
Number of employees | 70 |
Indix was a company headquartered in Seattle that provided a cloud-based platform for product information along with data services. Established in 2010 by former Microsoft executive Sanjay Parthasarathy, the firm maintained its main office in Seattle and operated a product development center in Chennai. Parthasarathy, who managed Microsoft's Developer & Platform Evangelism Division between 2000 and 2007, departed Microsoft in 2009 to launch Indix with the goal of solving commerce-related issues through innovative software. The company attracted angel investment in 2012 and set up its corporate headquarters in Seattle.
The founding team also comprised Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki, and Jonah Stephen Jermiah. Employing roughly 70 professionals, Indix delivered a cloud-based product intelligence solution designed for brands and retailers focused on leveraging data-driven insights.
On February 6, 2019, Avalara, a provider specializing in tax compliance automation, acquired Indix.
Services
Indix delivers proprietary algorithms that systematically gather product information, offering data-as-a-service solutions to enterprises. Its extensive database includes most consumer retail segments as well as a wide array of industrial and B2B products.
API
The Indix Product API is built on a RESTful architecture featuring over 20 endpoints such as brand, store, category, product search, individual product details, and price history. This API supports medium to large-scale brands and retailers in enhancing their product strategies and allows developers to create applications that connect consumers with relevant products at the right time.
Funding
In 2013, Indix raised Series A capital from Nexus Venture Partners and Avalon Ventures, followed by an $8.5 million Series A-1 financing round. Angel investors included Venky Harinarayan, S. Somasegar, and Anand Rajaraman from @WalmartLabs. The company secured $15 million in a Series B funding round in 2015 led by Nokia Growth Partners, with continued participation from Nexus Venture Partners and Avalon Ventures.