Innovid
| Company type | Private |
|---|---|
| Industry | Online advertising, Digital marketing technology |
| Founded | 2007 |
| Founder | Zvika Netter, Tal Chalozin, Zack Zigdon |
| Headquarters | New York City , United States |
Key people | Zvika Netter (CEO), Tal Chalozin (CTO), Zack Zigdon (Managing Director International), Guy Kuperman (CSO), Ken Markus (CCO) |
| Products | Digital ad distribution and management, video marketing, display advertising, digital out-of-home advertising, connected TV analytics |
| Website | innovid |
Innovid is a U.S.-based technology firm specializing in online advertising, offering services in digital ad distribution and management. While originally centered on video marketing, Innovid broadened its scope to include display and digital out-of-home advertising after acquiring Herolens in 2019.
History
Established in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon, Innovid was built upon the founders’ earlier involvement with GarageGeeks, a technology incubator that connected global innovators such as Sergey Brin and Jimmy Wales.
In 2008, Innovid obtained $3 million in Series A capital from Genesis Partners. By 2015, the company had secured $52.6 million through six funding rounds with backers including Genesis Partners, NewSpring Capital, Cisco Investments, and Sequoia Capital.
As part of its strategic expansion, Innovid acquired Taykey, a Tel Aviv-based firm specializing in real-time ad targeting, in 2017. In January 2019, it raised $30 million in pre-IPO financing led by Goldman Sachs to fuel growth in the connected TV arena.
The acquisition of Herolens, a Latin American display advertising company, in 2019 allowed Innovid to establish a regional base in Buenos Aires. Further bolstering its analytics capabilities in connected TV, Innovid announced the $160 million purchase of TVSquared in February 2022.
Leadership
The company is headed by CEO Zvika Netter. Other senior leaders include Tal Chalozin as CTO, Zack Zigdon serving as Managing Director International, Guy Kuperman as CSO, and Ken Markus as CCO.
Partnerships
Innovid maintains an open platform model and collaborates with a diverse range of third-party vendors, media outlets, agencies, and publishers.
A notable partnership with Roku enables delivery of customized, interactive video advertisements through Roku applications, allowing users to subscribe to channels directly via their remote controls. In 2016, Innovid extended its service offerings by partnering with Snapchat to furnish advertisers with detailed campaign insights. This was followed by integrations with Facebook and Instagram to support interactive video ads alongside analytics tracking. Later that same year, collaboration with Twitter enhanced advertiser access to video ad performance metrics.
Innovid also strengthened its market presence through alliances with marketing cloud providers Oracle, Adobe, and IBM, facilitating seamless video integration throughout the customer lifecycle.
MODI Media—the advanced TV division within GroupM—acknowledged Innovid’s expertise in connected TV and OTT markets and partnered to power MODI’s OTT video delivery and analytics solutions.
In September 2019, Innovid and Roku jointly developed advertising measurement solutions that combine Innovid’s connected TV data with Roku’s automatic content recognition (ACR) technology. This collaboration aims to deliver comprehensive daily insights on reach, frequency, and demographics across both OTT and traditional television platforms.
Awards
- 2009 Recognition as Tech Pioneers Who Will Transform Your Life: Zvika Netter
- 2010 World Economic Forum Tech Innovators: Tal Chalozin
- 2011 Streaming Media's Top 100 Most Influential Companies in Online Video
- 2012 Digiday Video Awards for Outstanding Video Technology Innovation
- 2014 Digiday Video Awards for Excellence in In-Stream Video Advertising
- 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Gold Award for Digital Video Advertising
- 2015 Crain’s List of Best Workplaces in New York City
- 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Gold Winner in Digital Video Advertising
- 2015 AdAge Recognition as One of the Best Places to Work
- 2016 Inc. Magazine’s List of Best Work Environments
- 2016 Multichannel News’ 40 Under 40 Honorees
- 2016 Stevie Award for Women in Business Recipient: Beth-Ann Eason
- 2016 Interactive Advertising Bureau MIXX IAB Award for Best Interactive Video Advertisement
- 2016 Crain Communications’ New York City Best Places to Work
- 2016 Los Angeles Business Journal’s Best Workplaces in Los Angeles
- 2018 Drum Digital Trading Award for Outstanding Creative Optimization
Patents
US Patent No. 8745657 pertains to technology enabling the integration of interactive elements within video content, highlighting the company’s advancements in digital advertising solutions.