Insureon
| Company type | Subsidiary |
|---|---|
| Industry | Insurance |
| Predecessor | TechInsurance Group |
| Founded | 1997 |
| Headquarters | Chicago , United States |
Area served | United States (all 50 states) |
| Products | Insurance for small businesses |
| Parent | Specialty Program Group and Hub International Ltd. |
Insureon operates as an independent digital marketplace specializing in insurance solutions for small businesses, with its headquarters situated in Chicago. It stands as the foremost online agency catering to small and medium enterprises, providing insurance products from top providers such as Acuity, Chubb, The Hartford, Hiscox, Liberty Mutual, and Travelers.
The Insureon platform allows entrepreneurs to obtain and compare insurance quotes, facilitating online policy purchases. Authorized to operate across all 50 states, it serves a diverse array of sectors including IT services and the restaurant industry, having issued over one million insurance policies. The company embraces a “virtual first” operational strategy, with its workforce distributed remotely throughout the United States.
As a subsidiary of Specialty Program Group and Hub International Ltd., Insureon leverages the resources of one of the largest global insurance brokerage firms. Hub International employs more than 15,000 professionals in over 530 offices across North America, delivering services that include risk management, insurance coverage, employee benefits, retirement planning, and wealth management.
History
Founded in 1997 under the name TechInsurance Group, the company initially focused on enabling small technology enterprises to secure insurance through online channels. The Insureon brand was launched in 2011 as a fully digital insurtech brokerage, offering coverage options for small businesses spanning over 900 industries via its website.
In 2014, Insureon expanded by acquiring Insurance Noodle, a wholesale insurance brokerage previously owned by Willis Group Holdings.
In March 2022, a strategic three-way transaction took place involving Hub International and Bold Penguin. Chicago-based Hub acquired Insureon’s digital agency and brand assets, while Bold Penguin from Columbus purchased its technology platform. Hub International now licenses this platform from Bold Penguin and introduced "HUB Private Client Small Business Solutions" in April 2025, powered by Insureon’s technology.
Hub International, the parent company of Insureon, was ranked second on Insurance Journal’s 2022 list of Top 100 Independent Property/Casualty Agencies. Insureon has received several industry recognitions including Insurance Business America’s 5-Star Insurance Technology Provider Award and the inclusion of its President Jeff Kroeger on their Hot 100 list. Recent distinctions include Chicagoland Top Workplaces (2024), Business Insurance’s Best Places to Work in Insurance (2024), and Insurance Business Magazine’s Best Insurance Companies to Work for in the USA (2025).