Invision Agency
| Company type | Private |
|---|---|
| Industry | Celebrity entertainment photos and videos, Publicity services, Celebrity entertainment digital image licensing |
| Genre | Celebrity Award Shows Red Carpet Fashion Publicity Stock Photography |
| Founded | 2012 |
| Headquarters | Beverly Hills, California, USA |
Key people | Dan Becker, Former Managing Director Blake Sell, Founder |
| Owner | Associated Press Matt Sayles Jordan Strauss |
| Website | www www |
Invision Agency is a celebrity entertainment photography firm established in 2012 through a collaboration between the Associated Press and prominent photographers, spearheaded by Blake Sell, who was then AP’s director of photo products. With the endorsement of AP’s board, the agency took over a significant portion of AP’s entertainment photography operations.
Ownership of the agency is shared between AP and leading entertainment photographers. Its offices are situated in Beverly Hills, New York City, and London. Under the initial leadership of Managing Director Dan Becker, Invision specializes in capturing celebrity events for AP while delivering commercial photo and video production services to entertainment producers, publicists, and advertising agencies at premieres, award ceremonies, and product launches.
Invision’s imagery and video content are globally disseminated via AP to prominent media outlets such as People Magazine, The Hollywood Reporter, Entertainment Weekly, OK! Magazine, Us Weekly, ABC, BBC, FOX, NBC, among others, bolstering its presence in the celebrity entertainment photography sector.
History
The establishment of Invision Agency on May 24, 2012, represented a strategic initiative aimed at competing with Getty Images’ stronghold on celebrity entertainment photography. The launch received extensive coverage in industry publications like Variety and Photo District News, positioning Invision as a formidable contender poised to challenge the existing market leaders.
Expansion
On January 9, 2013, Invision entered into a collaboration with The Hollywood Reporter to offer exclusive celebrity event photography through its team of photographers. This alliance combined Invision’s photographic expertise with AP’s journalistic credibility to enhance content across various platforms. This partnership lasted until October 2015 when The Hollywood Reporter transitioned to an exclusive arrangement with Getty Images.
In February 2013, Invision reinforced its executive and creative team by welcoming Eric Charbonneau as a part owner alongside key figures such as Jon Furniss, Matt Sayles, and Jordan Strauss. Meanwhile, John Shearer left in 2015 to assume leadership of Getty Images’ Nashville office.
In April 2013, acclaimed music and entertainment photographer Frank Micelotta joined Invision’s roster, broadening the agency’s client base with high-profile artists including Madonna and Beyoncé. This addition significantly expanded Invision’s influence within the music entertainment photography market.
Coverage
During the 85th Academy Awards held in Los Angeles on February 24, 2013, exclusive behind-the-scenes images from Invision Agency were disseminated worldwide via The Associated Press's continuous 24-hour news service, providing access to leading global media platforms.
External links
- , Official website of Invision photo agency
- , Invision's video production platform
- , Associated Press image archive showcasing Invision photographs
- , Corporate website of Associated Press, the primary owner of Invision