Invite Media

Invite Media
	File:Invite Media logo.png
Industry	Advertising
Founded	April 2007
Founder	Nathaniel Turner; Zachary Weinberg; Scott Becker; Michael Provenzano
Defunct	2010
Fate	Acquired by Google
Headquarters	Philadelphia, Pennsylvania, United States
Website	Template:Web archive

Invite Media operated as a company specializing in display advertising and exchange bidding before being purchased by Google on June 3, 2010, for $81 million. Prior to this acquisition, Invite Media collaborated with AlmondNet, a firm focused on data aggregation and IP licensing.

History

Established in April 2007, Invite Media created Bid Manager, a comprehensive buying platform designed for display media that integrates with numerous ad exchanges such as DoubleClick, Yahoo, Google, AdBrite, Microsoft, and Right Media. Despite the rivalry between Yahoo and Google, Yahoo maintained its cooperation with demand-side platforms including Invite Media. Google pledged to uphold impartiality within its DoubleClick Ad Exchange while incorporating Invite Media’s solutions into DoubleClick for Advertisers.

The incorporation of Invite Media into Google’s portfolio introduced a demand-side platform (DSP) that allows advertisers to purchase inventory across multiple exchanges through a unified interface. This acquisition came shortly after Google’s May 2010 purchase of AdMob. The swift growth of Google’s advertising services sparked concerns among consumer advocates regarding potential monopolistic tendencies.

On July 24, 2018, the product formerly known as DoubleClick Bid Manager was renamed 'Display & Video 360' (DV360) and became part of the Google Marketing Platform suite.

External links

Official website (archived)