It's Alive (band)
| Company type | Band |
|---|---|
| Industry | Music |
| Founded | 1987 in Stockholm, Sweden |
| Founder | Karl "Max Martin" Sandberg (as Martin White) |
| Headquarters | Stockholm , Sweden |
| Products | Music albums |
It's Alive was a glam-influenced funk metal group originating from Stockholm, Sweden, established in 1987. Among its founding members was Karl "Max Martin" Sandberg (born February 26, 1971), who initially performed under the alias Martin White after leaving high school to dedicate himself fully to the band.
In 1988, the group took part in national rock competitions and acted as the resident band at a nightclub in Cyprus. Their debut album, titled after the band, was released in 1991 with a limited initial run of just 1,000 copies; subsequently, it was distributed as a complimentary cover tape by the UK publication Metal Forces. They later signed with Cheiron Studios, a label associated with producer Denniz PoP and BMG, releasing Earthquake Visions in 1993, which achieved sales of approximately 30,000 units. During 1994, they toured across Europe as the opening act for Kingdom Come.
The lead singer Martin White departed from the band in late 1995 and went on to become an acclaimed producer and songwriter under the name Max Martin, collaborating with prominent artists such as Ace of Base, Britney Spears, and Backstreet Boys. Additionally, guitarist Per Aldeheim partnered extensively with both Max Martin and Denniz Pop at Cheiron Studios.
Former
- Martin White (Martin Sandberg, later known as Max Martin) – lead vocals (1985–1995)
- Per Aldeheim – lead guitar (1985–1995)
- Kim Björkegren – rhythm guitar (1985–1995)
- Peter Kahm – bass guitar (1985–1995)
- Gus – drums (1985–1995)
- John Rosth – keyboards (1985–1995)
Discography
- It's Alive (1991)
- Earthquake Visions (1993)