Iteris

Iteris Inc.

Company type	Public
Industry	Intelligent mobility infrastructure, transportation analytics, software, hardware, and services
Predecessor	Odetics Inc.
Founded	2004 (2004)
Headquarters	Austin, Texas , United States
Area served	Worldwide
Key people	Joe Bergera (President and CEO since 2015)
Products	ClearGuide, VantageCare, ClearMobility Cloud, traffic sensors and analytics software
Parent	Almaviva (since November 2024)
Website	www.iteris.com

Iteris Inc. is a United States-based enterprise located in Austin, Texas, focusing on solutions for intelligent mobility infrastructure through software, hardware, and related services. Its portfolio encompasses cloud-based managed services, software as a service (SaaS), consulting expertise, and sensor technologies designed to observe and forecast traffic patterns.

Established in 2004 as a continuation of the former company Odetics Inc. (originally founded in 1969), Iteris has cultivated a significant role within the transportation and mobility sectors. Since 2015, Joe Bergera has held the positions of president and chief executive officer. For the fiscal year ending March 31, 2023, the company reported revenues totaling $156.1 million.

In November 2024, Iteris became part of Almaviva through acquisition, thereby broadening its international reach and market presence.

History

The roots of Iteris Inc. trace back to Odetics Inc., which was established in 1969 in Anaheim, California, and later incorporated in Delaware in 1987. Initially functioning as a technology incubator and supplier of digital tape recorders for aerospace clients, Odetics went public in 1989. The transition to Iteris occurred in October 2004 via a reverse merger.

Between 2010 and 2011, Iteris expanded its capabilities by acquiring Meridian Environmental Technology Inc. (MET), a firm specializing in traveler information systems and meteorological services. Meridian now operates as a wholly owned subsidiary. In 2011, the company further enhanced its transportation analytics portfolio by purchasing Berkeley Transportation Systems (BTS), a Northern California-based enterprise focused on transport network analysis.

In July 2019, Iteris added Albeck Gerken, Inc., a Tampa-centered provider of traffic operations engineering services, to its holdings. By the year 2015, Iteris was generating approximately $68 million annually and was included in the Russell 2000 Index as of June 2017. The agriculture and weather analytics division was sold to DTN in May 2020.

December 2020 saw the acquisition of TrafficCast International, Inc., headquartered in Wisconsin and specializing in travel information services, for $16 million. As of mid-2023, Iteris’s fiscal year revenue reached $156.1 million.

These acquisitions and divestitures illustrate Iteris’s strategic focus on traffic management and transportation analytics, aimed at strengthening its competitive position and expanding its global footprint within the industry.

Leadership

Since 2015, Joe Bergera has served as president and chief executive officer (CEO) of Iteris. His predecessors include Jack Johnson (until 2007) and Abbas Mohaddes (2007–2015). Kevin Daly acted as interim CEO during the transition from Mohaddes to Bergera and continues to contribute as a board member.

Products and services

Iteris delivers a suite of hardware, software, and consulting solutions tailored for smart mobility infrastructure management. Its principal offerings include ClearGuide (a SaaS platform for transportation analytics), VantageCare (a cloud-supported managed service), and ClearMobility Cloud (an open-architecture cloud system that integrates Iteris’s hardware with its software products). Additionally, the company designs sensors and devices that utilize proprietary analytical software to monitor and project traffic conditions.

Traffic and transportation

Business Insider recognizes Iteris as a foremost provider of outdoor vision technologies and sensors designed to improve traffic management and enhance driver safety. The company combines expertise in digital image processing, information technology, and traffic engineering to offer advanced safety and transportation solutions.

In 2000, the Virginia Department of Transportation (VDOT) introduced a sophisticated traveler information system created through a public–private collaboration with Iteris. This initiative was among the earliest in the United States to gather data by detecting wireless signals emitted by vehicles. That same year, Iteris developed a crash prevention system that alerted Mercedes-Benz Actros drivers if their trucks unintentionally veered from their lane without signaling. By 2004, this lane departure warning technology had been installed on roughly 8,000 trucks across Europe and North America and was incorporated into the 2005 Infiniti FX crossover and the 2006 Infiniti M. Iteris partnered with Valeo to produce a camera-based vision system for heavy trucks that utilized active pixel sensors coupled with integrated signal processing.

Iteris has been involved in numerous government projects: in 2009, it conducted surveys of trucking companies for the Southern California Association of Governments concerning Interstate 710 traffic; in 2010, it upgraded video surveillance systems at traffic signals in Murrysville, Pennsylvania; and in 2011, it enhanced VDOT’s 5-1-1 traffic information platform over a five-year period. That year, Iteris also formulated engineering and planning guidelines for the Abu Dhabi Department of Transport. In 2013, the company secured an $18 million contract from the National Highway Institute to develop a comprehensive five-year training program aimed at highway agencies nationwide.

In 2014, San Diego implemented Iteris technology to monitor bicycle traffic and adjust signal timings accordingly. Iteris’ vehicle detection solutions have been utilized in Texas to regulate merging traffic flow. During 2015, the company analyzed transit data for the Santa Clara Valley Transportation Authority to evaluate bus lane effectiveness between Palo Alto and San Jose. Additionally, Iteris has developed vehicle-to-infrastructure communication systems supporting connected vehicle programs.

The Oregon Department of Transportation employed Iteris’ Freeway Performance Measurement software, which uses mobile phone data to track traffic patterns during the 2017 solar eclipse. In May of that year, the Louisiana Department of Transportation awarded Iteris a $2 million contract alongside other providers to prepare for autonomous vehicle deployment. Also in 2017, Iteris assessed the need for traffic signals in Columbus, Nebraska.

Municipalities such as Bentonville, Arkansas, and Gainesville, Florida, utilize Iteris’ VantageLive! software to conduct counts of vehicles, pedestrians, and cyclists at critical intersections. The South Carolina Department of Transportation applies Iteris’ ClearGuide mobility intelligence platform as a service to alleviate congestion and manage evacuation routes during extreme weather events. Minnesota integrates its Intelligent Roadway Information System with ClearGuide through Iteris’ cloud-based platform.

Following its acquisition of TrafficCast, Iteris provides commercial customers including Sirius XM and iHeartMedia’s Total Traffic & Weather Network with travel and traffic analytics. In 2020, TrafficCast delivered COVID-19 testing site traffic updates via in-vehicle systems throughout the United States.

Agriculture and Weather Analytics

Prior to selling its agriculture and weather analytics division to DTN in May 2020, Iteris offered solutions such as the ClearAg platform. This system utilized weather modeling to enhance harvest scheduling by analyzing atmospheric and soil data, including moisture levels in crops. It supported farmers in optimizing planting dates, fertilization, and crop treatment plans by providing actionable insights via APIs and mobile applications. In April 2015, Iteris was granted a patent for this innovative system, which BASF employed for storm monitoring as part of its crop protection strategy. By 2016, Iteris stood alone in leveraging land surface modeling techniques for climate and weather forecasting aimed at advancing agricultural outcomes.

Recognition

Iteris earned a transportation planning accolade from the American Planning Association in 2014 for its technology advisory role that promoted effective mobility within Long Beach’s general plan. Collaborating with Delcan Technologies, the company also contributed to the Maryland Department of Transportation’s Automated Vehicle Location and Maintenance Decision Support System Program, which received ITS America’s "Best of ITS" award recognizing innovation in sustainable transportation solutions.