J. Byrons

Byrons

Company type	Private
Industry	Retail (department store)
Founded	1896
Fate	Acquired by Uptons in 1996
Headquarters	Miami , United States

Byrons, also referred to as J. Byrons, Jbyrons, or Jackson Byrons, was a mid-tier American department store chain based in Miami, Florida.

Originally established in 1896 as a pharmacy named Byrons Red Cross, the company evolved over time. By 1947, the flagship location on Flagler Street transitioned to being called Byrons Department Store. In April 1958, Jackson's Stores acquired Byrons, integrating it into their six-store network and rebranding the outlets as Jackson-Byron's. The pharmacy corporation Eckerd Corporation purchased J. Byrons in 1968, at which point the chain operated 12 stores. Eckerd divested the chain in 1985, coinciding with its withdrawal from the Orlando market by selling four stores there to Ross Dress for Less.

Advertising campaigns for Byrons included the slogan "The right look, the right price, JByrons," which was later modified to "at Byrons" following the store’s name change. The Spanish-language version featured "Es mi moda, al precio justo, JByrons," also adjusted to "en Byrons." Subsequent commercials promoted the tagline "At Byrons the magic, the magic is in the prices," with a Spanish equivalent: "En Byrons, la magia, la magia están en los precios."

In 1991, the retailer officially removed the "J" from its brand name. By 1996, 17 of its locations were shuttered while the remaining 37 stores were acquired by Uptons.