JOOR
| Company type | Private |
|---|---|
| Industry | Software as a service, Wholesale marketplace |
| Founded | 2010 |
| Headquarters | New York City , United States |
Area served | Global |
Key people | Kristin Savilia (CEO) |
| Products | Digital B2B marketplace, data analytics, iPad apps, 360-degree product visuals, payment processing platform, reporting tools |
Number of employees | 250 |
| Website | joor |
JOOR is a software-as-a-service (SaaS) provider delivering a digital B2B marketplace designed to connect brands with retailers, thereby optimizing wholesale processes. The company also supplies data analytics tailored specifically for the wholesale industry.
The platform supports a global network of 8,600 brands and 350,000 retailers, counting prestigious names such as Neiman Marcus, Kate Spade, Balenciaga, and Al Tayer among its clientele. JOOR's workforce totals 250 employees, with approximately 100 stationed in New York City and the remainder distributed across offices in Paris, Madrid, London, Milan, Melbourne, Philadelphia, and Los Angeles.
Leadership under CEO Kristin Savilia has led to a significant increase in female participation within the technology division, rising from below 5% to 33%, well above the sector's average of 13.5%.
In February 2019, JOOR completed a Series C financing round and announced a gross merchandise volume of $23 billion generated from 3.68 million orders, nearly half of which were fulfilled in the preceding year.
September 2019 marked JOOR's expansion into Europe through the acquisition of Veee, a B2B wholesale tech firm, alongside establishing a strategic alliance with Premium Group, a prominent organizer of European fashion trade events.
Products
JOOR provides an online marketplace featuring distinct access portals for brands and retailers along with customizable profiles to facilitate smooth transactions. Its offerings include iPad apps designed for both brands and retailers, 360-degree product visuals created in collaboration with ORDRE ("ORB360"), a payment processing platform ("JOOR PAY"), and tailored reporting tools.
The company’s “Snapshot” feature delivers real-time analytics on wholesale performance to brands, highlighting top-selling products, leading retailers by volume, and overall wholesale activity. This visualization tool aids brands in monitoring essential wholesale indicators.
Among JOOR’s client base are leading retailers such as Bergdorf Goodman, Neiman Marcus, and Harrods, as well as major corporate groups including LVMH, Kering, Richemont, VF Corporation, Kate Spade, and Kellwood Company.
Funding
Since its inception in 2010, JOOR has accumulated $20.5 million through venture capital investments. A key milestone was the $15 million Series B funding round led by Canaan Partners in July 2013. Additional investors comprise Battery Ventures, Advance Publications, Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner Ventures.
In February 2019, JOOR raised $16 million during its Series C round aimed at advancing platform capabilities and supporting growth initiatives in Asia.
Awards
JOOR has earned recognition from Inc. as one of its "Companies to Watch," while Fast Company included it among the "10 Most Innovative Companies in Fashion." In 2014, Internet Week honored JOOR as one of New York City Tech’s top 30 workplaces.