Janji
| Company type | Independent brand |
|---|---|
| Industry | Athletic apparel |
| Founded | 2010 |
| Founder | David Spandorfer, Michael Burnstein |
| Headquarters | Boston , United States |
| Products | Athletic apparel |
Janji is a Boston-based independent brand specializing in athletic apparel. The company allocates a portion of its earnings to charitable organizations aimed at enhancing access to safe drinking water, underscoring its commitment to social responsibility.
History
The inception of Janji traces back to founders David Spandorfer and Michael Burnstein during their time as students at Washington University in St. Louis. Initially operating under the name "Edele," the brand underwent a rebranding to "Janji," a Malay term meaning "promise," in order to eliminate pronunciation difficulties and create a more distinct brand identity.
In 2010, the founders secured $15,000 through the Youthbridge Social Enterprise and Innovation Competition (SEIC) held at Washington University, followed by an additional $20,000 prize from the UCCS Sports/Outdoors Business Plan Competition in 2011.
The company's debut product collection was released in May 2012 at Big River Running, a specialty retailer located in St. Louis, Missouri. This first lineup included shirts and shorts influenced by the national flags of Haiti and Kenya.
Charities
Janji collaborates with local organizations within the countries it supports, concentrating on charities dedicated to delivering water solutions in developing regions. Co-founder Michael Burnstein emphasizes the company's focus on partnering with initiatives that offer both "innovative" and "proven" approaches to addressing the worldwide water crisis.