Jennifer Lopez Collection
| Company type | Lifestyle brand |
|---|---|
| Industry | Fashion, Retail |
| Founded | 2010 |
| Founder | Jennifer Lopez, Marc Anthony |
| Fate | Discontinued at Kohl's in May 2020 |
| Headquarters | United States |
Area served | United States, Mexico |
Key people | Jennifer Lopez |
| Products | Sportswear, dresses, handbags, jewelry, footwear, sleepwear, home items |
The Jennifer Lopez Collection was a United States-based lifestyle brand developed by performer Jennifer Lopez, available exclusively at Kohl's and through online retail, with distribution in Mexico via the department store Coppel. Established in 2010 as a collaboration between Lopez and her then-husband Marc Anthony, the brands operated independently following their divorce. In May 2020, Kohl’s ceased carrying eight brands, including the Jennifer Lopez Collection, as a result of challenges posed by the coronavirus pandemic.
This brand encompassed modern sportswear, dresses, handbags, jewelry, footwear, sleepwear, and home-related items.
Background
On November 18, 2010, Lopez and Anthony revealed their joint venture with Kohl's, becoming "the first celebrity couple to simultaneously design collections for one retailer." Their collaboration targeted apparel for both men and women as well as home products. Lopez’s assortment concentrated on women's dresses, sportswear, handbags, and jewelry; Anthony’s offered men's dress shirts, ties, sport coats, and shoes. Kohl’s projected that the combined "his-and-hers" lines could add up to $3 billion in sales during the initial year.
Following their split in July 2011, the brands continued operating independently under exclusive sublicensing agreements overseen by LF USA. Rick Darling, LF USA’s president, confirmed that contractual obligations remained unaffected by their separation.
By June 2014, Billboard reported that Lopez received 5% of all revenue generated from her collection.
Fall 2011
The fall 2011 range was introduced in the August 2011 issue of O, The Oprah Magazine, where Lopez modeled a belted sweater lined with faux fur paired with skinny jeans and coordinating boots. Lopez described the collection as "accessible, everyday glamour," blending trendy animal prints with neutral tones. The complete look book was unveiled on August 17. The line debuted in Kohl's stores and on their website on September 11, 2011; CEO Kevin Mansell noted it was the retailer’s largest product launch to date.
With prices ranging from $22 to $150, the collection mirrored Lopez’s "glamorous and cosmopolitan lifestyle" as an international entertainer. It aimed at women seeking refined yet effortless fashion at affordable prices, aligning with the brand’s strategy to offer accessible luxury to a wide audience.
Spring 2012
On February 29, Lopez posted images from the commercial shoot for her spring collection on her official website. Directed by Darren Aronofsky, the advertisement premiered on March 4.
Fall 2012
The fall 2012 lineup highlighted fashionable and feminine pieces featuring autumn-inspired designs such as dresses, knitted cardigans, stylish blouses, maxi skirts, and sweaters.