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Joseph Schülein

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Adapted from the English Wikipedia article Joseph Schülein, available under CC BY-SA 4.0Updated 11 August 2025
Joseph Schülein
BornTemplate:Birth date
Germany
DiedSeptember 9, 1938(1938-09-09) (aged 84)
Occupation(s)Brewery proprietor, benefactor

Joseph Schülein (born 31 March 1854, died 9 September 1938) was a notable German brewery proprietor and benefactor.

Life

Initially working as a banker in Munich, Schülein and his brother Julius took over the insolvent "Fügerbräu" brewery located in Haidhausen and established the company "Unionsbrauerei Schülein & Cie." in 1895. The enterprise experienced swift growth and transitioned into a joint-stock company by 1903. Two years later, in 1905, the purchase of Münchner-Kindl-Brauerei expanded their holdings to include numerous taverns, notably the expansive Munich-Kindl-Keller which accommodated up to 6,000 guests. In January 1921, Unionsbräu retroactively merged from 1919 with Löwenbräu, with Schülein’s son Hermann playing a pivotal role and assuming the position of general manager in 1924. That same year, a further merger took place with Bürgerliches Brauhaus München.

Toward the conclusion of World War I, Schülein acquired Kaltenberg Castle along with its brewery and estate, managing it alongside his youngest son Fritz. Additionally, he was actively involved in supporting social housing projects in Berg am Laim and promoted youth initiatives within the community.

Schülein was married to Ida Baer (who passed away in 1929), and they had six children. From 1902 onward, the family lived in an upscale residence on Richard-Wagner-Straße. He also assisted with his daughter Elsa’s marriage portion, which enabled her husband Alfred Haas to found a private medical facility.

Confronted with anti-Semitic attacks aimed at his so-called "Jewish beer," Schülein stepped down from Löwenbräu’s supervisory board in 1933 and retired to Kaltenberg, where he passed away five years later. Prior to World War II, five of his children emigrated abroad, including Hermann who managed Liebmann Breweries in New York. His youngest son Fritz was arrested during Reichspogrom Night but managed to escape following detention at Dachau; the family estate was subjected to "aryanisation" and only returned after 1949.

Honors

In Munich’s Berg am Laim district, a street and square—featuring the Schülein fountain donated in 1928—were originally named after him. These locations were renamed Halserspitzstraße and Halserspitzplatz during the Nazi regime but reverted to their original designations on August 7, 1945.

Bibliography (in German)

  • Elisabeth Schinagl: "Der Bierkönig von München". Allitera Verlag 2021, .
  • Lilian Harlander: "Von den Münchner Bieren kommt hauptsächlich nur Löwenbräu in Frage". Die Familie Schülein im Münchner Braugewerbe. In: Lilian Harlander, Bernhard Purin (Hrsg.): Bier ist der Wein dieses Landes. Jüdische Braugeschichten, Volk Verlag, München 2016, , S. 139–189.
  • Alexander Kluy: Jüdisches München. Mandelbaum, Wien 2009, .
  • Jutta Ostendorf: Die Richard-Wagner-Straße in München. Die Häuser und ihre Geschichten. Volk, München 2007, .

External links