Journelle
| Company type | Private |
|---|---|
| Industry | Retail, Fashion |
| Founded | 2007 |
| Founder | Claire Chambers |
| Headquarters | New York City , United States |
Area served | United States |
| Products | Lingerie, loungewear, hosiery, shapewear, accessories, fragrance |
| Owner | Guido Campello and Sapna Palep |
| Website | journelle |
Journelle is a high-end lingerie brand based in New York City. Established by Claire Chambers, the company's name originates from an old French term meaning 'daily,' symbolizing its emphasis on lingerie designed for everyday wear.
New York
The brand's inaugural flagship store debuted in Union Square in December 2007. This was followed by additional outlets, including a Soho boutique at 125 Mercer Street launched in November 2010 and another location on the Upper East Side at 73rd Street and 3rd Avenue, which opened in 2011.
Chicago
Journelle broadened its footprint to Chicago in November 2015 with a new store situated at 1725 N. Damen Avenue within the Wicker Park district.
Products
Journelle’s product range encompasses lingerie suited for both daily use and special occasions, recognized for its delicate, lacy, and aesthetically pleasing designs. Beyond lingerie, the company also retails loungewear, hosiery, shapewear, and various accessories. Prominent brands featured include Chantelle, Hanky Panky, Eberjey, Fleur of England, Wolford, Natori, Simone Perele, and La Perla.
In 2013, the company diversified its offerings by introducing its own fragrance called The Linden Flower alongside a specialized lingerie wash. That year also saw the launch of premium sleepwear and the full Journelle Collection for Autumn/Winter 2015.
The Grey Lady
During the summer of 2013, Journelle unveiled a mobile pop-up retail concept housed within a refurbished 1970 Land Yacht Airstream trailer named the Grey Lady. Crafted to mirror the brand’s boutique ambiance with features such as a fitting room and custom shelving, this traveling shop visited key cities including Sag Harbor, Boston, Chicago, and Washington D.C. It also made an appearance at the Standard Hotel’s High Line location during New York Fashion Week.
This mobile initiative was part of Journelle’s strategy to connect directly with devoted customers while exploring new e-commerce territories as potential sites for future brick-and-mortar stores.
Free The Girls
Since 2012, Journelle has maintained an annual collaboration with the nonprofit Free The Girls through a Spring Cleaning bra donation campaign. The company collects lightly worn bras both in-store and online, rewarding contributors with discounts and donating one dollar per bra received.
These donations support women rescued from trafficking by providing them with inventory to sell safely within Mozambique’s secure shelters. This partnership reflects Journelle’s commitment to corporate social responsibility by fostering sustainable economic opportunities for survivors.
History
Founded in 2007 by Claire Chambers, Journelle expanded its retail presence with locations in SoHo, Miami Beach (2010), and Manhattan’s Upper East Side (2011). In 2013, Triumph International acquired a controlling interest in the company. Chambers departed in 2015 shortly before the Chicago store opened.
In 2019, ownership transferred to Guido Campello—Cosabella’s co-CEO and creative director—and his wife Sapna Palep, who aimed to develop the brand further by entering the medical lingerie market and enhancing overall brand growth.
External links
- Articles with short description
- Lingerie brands
- Companies based in New York City
- American companies established in 2007
- Clothing companies established in 2007
- Retail companies established in 2007
- Lingerie retailers
- 2007 establishments in New York City
- Clothing companies of the United States
- 5
- Companies of the United States by year of establishment