Journeys (company)
| Company type | Subsidiary |
|---|---|
| Industry | Retail (fashion footwear and accessories) |
| Founded | December 1986 |
| Headquarters | Nashville , United States |
Area served | North America |
Key people | Mario Gallione (President), Mike Sypert (Executive Vice President) |
| Products | Branded fashion footwear and accessories |
| Parent | Genesco |
Journeys is a niche retail chain under the ownership of Genesco, specializing in branded fashion footwear and accessories, with around 1,200 locations throughout North America. The enterprise manages five distinct retail formats: Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, and Little Burgundy. Prioritizing quick responsiveness to evolving fashion footwear trends, Journeys positions itself as a competitive alternative to Foot Locker. Key leadership includes President Mario Gallione and Executive Vice President Mike Sypert. The corporate headquarters are situated in Nashville, Tennessee, supporting its broad North American footprint.
History
The inaugural Journeys store opened at Rivergate Mall in Nashville, Tennessee, in December 1986. Within ten years, the brand had grown to 100 stores and launched its online presence by 1999. The company expanded its portfolio with the introduction of Journeys Kidz in 2001 and Shï in 2005, followed by entry into the Canadian market in 2010.
In 2011, Journeys established the "Attitude That Cares" initiative to encourage employee participation in community service efforts. The company has engaged in targeted marketing through sponsorships such as the Vans Warped Tour's 20th Anniversary in 2014 and the Alternative Press Music Awards in 2015. Continuing its commitment to corporate social responsibility, Journeys partnered with Can’dAid in 2021 to support volunteer-led community development projects.
Further strengthening its brand influence, Journeys teamed up with Converse in 2018 to organize a complimentary prom event for teenagers in Houston, underscoring its dedication to youth culture and community involvement.
Journeys
Founded in 1986 with its first location at Rivergate Mall, Nashville, Tennessee, Journeys is a specialty footwear retailer targeting teenagers. It has expanded nationwide with stores across every state and generates about $1 billion annually, reflecting a significant share of the youth footwear market.
Journeys Kidz
Introduced in 2001, Journeys Kidz caters to children aged 5 to 12 and operates approximately 170 stores throughout the United States. Its slogan, “Big Kidz Shoes, Little Kidz Sizes,” positions it prominently within the specialty children's footwear sector.
Little Burgundy
In 2015, the company expanded its retail presence by acquiring Little Burgundy from the Aldo Group. This acquisition brought 37 new store locations and strategically targets students and young professionals. By appealing to a slightly more mature segment within the footwear industry, Little Burgundy enhances the overall market reach of the business portfolio.