Juice It Up!
| Company type | Private |
|---|---|
| Industry | Food and beverage |
| Founded | 1995 |
| Headquarters | Newport Beach, California , United States |
Area served | California, Arizona, New Mexico, Oregon, Texas |
Key people | Chris Britt (owner), Ed St. Geme (owner) |
| Products | Raw juices, smoothies, bowls, cold-pressed bottled juices and shots, nutritious snacks |
| Owner | Chris Britt, Ed St. Geme |
Juice It Up! operates as a franchised bar specializing in raw juices, bowls, and smoothies, with 130 sites either active or planned throughout California, Arizona, New Mexico, Oregon, and Texas. The company provides freshly made fruit and vegetable smoothies, freshly pressed raw juices, acai and pitaya bowls, cold-pressed bottled juices and shots, alongside nutritious snacks. Established in 1995 and headquartered in Newport Beach, California, Juice It Up! is owned by Chris Britt and Ed St. Geme. The brand emphasizes offering authentic fruit-based beverages to satisfy the increasing consumer preference for health-oriented products.
History
From 2001 until 2018, Frank Easterbrook held the roles of principal owner, president, and CEO at Juice It Up!. The company began in 1995 with its inaugural store located in Brea, California. Easterbrook also managed Balboa Brands, Inc., the firm's service management company.
In 2018, Chris Britt and Ed St. Geme—co-CEOs and proprietors of Mountain Mike’s Pizza—acquired Juice It Up!. Both Stanford graduates moved the headquarters of both businesses to Newport Beach, applying their franchising expertise to drive growth.
Initially concentrating on smoothies and juices, Juice It Up! broadened its offerings to include raw juices in response to increasing demand for wellness-focused products. Starting August 2011, the brand upgraded its stores with Raw Juice Bars, launching the first one in January 2012. This strategic enhancement established Juice It Up! as the foremost Raw Juice Bar operator within Orange County, California.
In 2017, the company expanded its lineup by launching a cold-pressed bottled juice and shot collection that featured six distinct juice varieties and three shots made from natural ingredients, strengthening its position in the competitive juice bar industry.