July Systems
| Company type | Subsidiary |
|---|---|
| Industry | Software |
| Founded | 2001 |
| Founder | Rajesh T.S. Reddy |
| Headquarters | Burlingame, California , United States |
| Products | Proximity MX, MIX (mobile internet experience) |
| Parent | Cisco Systems |
July Systems is a software company headquartered in Burlingame, California, established in 2001 by Rajesh T.S. Reddy. The firm provides a cloud-hosted SaaS solution called Proximity MX, which offers location-based analytics and context-aware communication to individuals inside buildings.
History
Rajesh T.S. Reddy founded July Systems, which first introduced MIX (mobile internet experience), a mobile publishing platform designed for cross-device content distribution. Their patented technology enabled streaming of Indian Premier League highlights over 2G networks on a clip-by-clip basis, supplemented by live ball-by-ball commentary from internal specialists.
In December 2010, July Systems earned the Mobile Excellence Award. By 2012, the company launched a retail version of Mi, a cloud studio platform that allows marketers to rapidly design and manage rich, location-specific mobile campaigns using an intuitive visual interface.
On 23 July 2013, July Systems was recognized as one of the AlwaysOn Global 250 companies to watch. In April 2014, B.J. Arun took over as CEO.
Cisco Systems declared its plan to acquire July Systems on June 19, 2018, finalizing the acquisition in August of the same year. Following this merger, July Systems became part of Cisco DNA Spaces, strengthening Cisco’s portfolio in digital experience solutions.
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