Justice (store)
| File:Justicelogo.svg | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2004 |
| Headquarters | Columbus, Ohio, U.S. |
| Brands |
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| Parent |
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| Website | www |
Justice is a clothing label aimed at the tween girl segment, available exclusively through Walmart since 2021. The brand has been under the ownership of private equity firm Bluestar Alliance since 2020 and features a range of apparel, underwear, sleepwear, swimwear, accessories, lifestyle, and personal care items designed for girls aged 6 to 12. Originating from Limited Too stores during 2008–2010, Justice previously operated brick-and-mortar outlets until the late 2010s.
The brand offers girls' sizes ranging from 6 to 20 as well as plus sizes 10 to 24, including dresses, tops, and jackets. Justice also produces licensed products tied to well-known franchises such as iCarly, Victorious, and Wizards of Waverly Place.
Justice merchandise is distributed through Walmart retail locations and online platforms across the United States and Canada.
History
Limited Too was introduced by The Limited, Inc. in 1987 as a younger girls’ counterpart to The Limited. In 1996, new leadership shifted its focus specifically toward preteen fashion. By 1999, Limited Too had become an independent entity.
From 2001 to 2003, the company operated Mishmash stores catering to females aged 15 to 20; however, this chain was shuttered in 2003. In January 2004, Too Inc. debuted the first Justice stores, frequently repurposing former Mishmash locations.
On July 10, 2006, Too Inc. changed its corporate identity to Tween Brands, Inc., trading on the NYSE under the ticker symbol 'TWB'.
In June 2009, Dress Barn completed a friendly acquisition of Tween Brands. The company introduced a boys’ clothing line called “Brothers” in 2010 but discontinued it in 2015 due to insufficient sales performance.
Effective January 1, 2011, Dress Barn reorganized as Ascena Retail Group, Inc., with shares traded on NASDAQ under ASNA.
Justice surpassed Walmart and Target in girls' apparel sales during the final quarters of 2011 and early 2012.
To respond to evolving consumer preferences, Justice broadened its offerings with athleisure-inspired Justice Active, endorsed by Mackenzie Ziegler, alongside collections featuring JoJo Siwa.
In 2018, Justice launched Ultra Squad, an original graphic novel and toy franchise designed to inspire empowerment among tween girls.
During the COVID-19 pandemic in July 2020, Ascena Retail Group filed for Chapter 11 bankruptcy protection and announced plans to permanently close numerous Justice stores by year-end while seeking potential buyers for the brand. On November 11, 2020, Bluestar Alliance acquired Justice.
Since 2021, Justice products have been sold exclusively at Walmart locations and online via Walmart’s digital channels as well as Justice’s own e-commerce site. A collaboration with e-commerce company Nogin aimed to strengthen Justice’s online presence through AI-driven content optimization and reduce shipping expenses; however, Nogin filed for Chapter 11 bankruptcy in December 2023 due to inventory difficulties involving partners including Justice.
Criticism
The study titled “’Putting on’ Sexiness: A Content Analysis of the Presence of Sexualizing Characteristics in Girls' Clothing” evaluated 650 apparel items, including those from Justice. Within this sample, 63.5% were identified as predominantly childish, 1.8% were deemed sexualized, and 34.6% exhibited a combination of both childish and sexual traits. Importantly, none of the Justice clothing pieces fell outside these categories, meaning all were either childish, sexualized, or both.
External links
- Pages with broken file links
- Companies based in the Columbus, Ohio metropolitan area
- Companies formerly listed on the New York Stock Exchange
- Companies that filed for Chapter 11 bankruptcy in 2020
- Children's clothing retailers
- Retail companies established in 2004
- 2004 establishments in Ohio
- American companies established in 2004
- 5
- Companies of the United States by year of establishment