KCYY
| Company type | Commercial broadcasting outlet |
|---|---|
| Industry | Radio broadcasting |
| Founded | June 25, 1966 |
| Headquarters | San Antonio , United States |
Area served | San Antonio, Texas |
| Products | Country music radio programming |
| Owner | Cox Radio |
KCYY (100.3 FM) is a commercial broadcasting outlet located in San Antonio, Texas, under the ownership of Cox Radio. The station features a country music format and operates from studios situated on Datapoint Drive in San Antonio.
With an effective radiated power of 100,000 watts—the highest permitted for non-grandfathered FM stations—KCYY transmits from its antenna at McCarter Ranch near San Antonio's Far West Side.
KBER-FM, KSAQ, KCCW
The station began operations on June 25, 1966, originally identified as KBER-FM and owned by Kepo Broadcasting. It served as the FM extension to the daytime-only AM 1150 KBER (currently AM 1160 KRDY), enabling country music programming to continue after sunset.
In 1974, Pacific Western Broadcasting took ownership of both KBER-AM and FM, renaming them KQAM (AM) and KSAQ ("Q-100" FM), with a simulcast Top 40 format. By 1976, the AM frequency was sold to a Spanish-language broadcaster; meanwhile, the FM station was sold to Radio Alamo, which rebranded it as KZZY. After briefly maintaining the Top 40 style, the station switched to country music under the call sign KCCW. This country format lasted for less than a year.
Class FM
Radio Alamo transitioned to an adult contemporary music format in 1981. The company also acquired AM 930 in Terrell Hills (now KLUP) and simulcast both frequencies as KLLS and KLLS-FM, operating under the "Class FM" brand.
In 1987, Newcity Communications purchased both AM 680 and FM 100.3.
Country KCYY
Under Newcity's ownership, AM 680 KKYX—which had been owned by Swanson Communications and featured classic country—was paired with KLLS-FM. The FM station adopted a contemporary country format and rebranded as KCYY ("Y100"). During this period, San Antonio's country radio market included competitors such as Clear Channel's 97.3 KAJA and 107.5 KBUC-FM (which later became KXTN-FM).
To capitalize on the expanding country listenership, Newcity launched KCYY with a campaign featuring 10,000 songs without commercials and television advertisements. By spring of 1988, it had become the leading country station in San Antonio, dominating ratings in key adult demographics: ages 18-49 and 25-54.
In 1997, Cox Radio acquired both KCYY and KKYX. Since that acquisition, KCYY under Cox ownership and KAJA under iHeartMedia have consistently ranked among the top five radio stations within the San Antonio market.