KEVU-CD
| Company type | Low-power Class A television station |
|---|---|
| Industry | Broadcasting |
| Founded | 1991-09-30 |
| Founder | Raul Palazuelos |
| Headquarters | Eugene, Oregon , United States |
Area served | Eugene, Oregon |
| Owner | Cox Media Group |
| Parent | Cox Media Group |
KEVU-CD (channel 23) operates as a low-power, Class A television broadcaster in Eugene, Oregon, affiliated with MyNetworkTV. It is owned by Cox Media Group and works in conjunction with Fox affiliate KLSR-TV (channel 34), with both stations sharing production facilities located on Chad Drive in Eugene. KEVU-CD’s transmission originates from South Ridge and is additionally relayed through KLSR-TV and its associated translator stations.
The station’s origins trace back to full-power channel 34 KEVU-TV, an independent outlet launched on September 30, 1991 by Raul Palazuelos from a converted residential property in Eugene. In 1994, California Oregon Broadcasting, Inc. (COBI) acquired KEVU after previously purchasing the low-power station K25AS "KLSR." In 1997, COBI exchanged the operational facilities of the two stations—KEVU transitioned to low-power channel 25 as KEVU-LP, while KLSR assumed control of channel 34. KEVU served as a UPN affiliate from 1995 until 2002 and has been aligned with MyNetworkTV since its inception in 2006.
History
The Federal Communications Commission designated channel 34 for commercial broadcasting in Eugene on March 28, 1985. Although Sainte Broadcasting Company initiated the application process, the license was ultimately awarded to Telecasters of Eugene Inc., owned by Raul and Consuelo Palazuelos, on June 4, 1987.
KEVU commenced operations on September 30, 1991 as Eugene’s fifth commercial television station, primarily offering independent programming alongside specialty segments. The station initially broadcast from a modestly equipped residence on Glory Drive, which was also the Palazuelos family home.
In 1994, COBI acquired KEVU-TV for $2.6 million, integrating it with its existing low-power Fox affiliate in Eugene, K25AS (KLSR). Although there were plans to transfer the Fox affiliation to KEVU-TV, the station instead partnered with UPN upon that network’s launch in January 1995 and consolidated its operations with KLSR.
On April 1, 1997, COBI executed a facility exchange: KLSR shifted to full-power channel 34 as KLSR-TV, while KEVU moved to low-power channel 25 under the call sign KEVU-LP. That same year marked the beginning of construction for new studios on Chad Drive designed to accommodate a news department. On November 28, 2001, KEVU transitioned from channel 25 to channel 23.
In 2002, KEVU lost its UPN affiliation when KTVC in Roseburg secured the network rights. Following the merger of UPN and WB into The CW in 2006—with The CW affiliation assigned to a subchannel of NBC affiliate KMTR—KEVU became Eugene’s MyNetworkTV affiliate.
In 2022, COBI sold both KLSR-TV and KEVU-CD to Cox Media Group based in Atlanta for $7.22 million. Since entering a local marketing agreement in 2021, KLSR–KEVU’s sales team has also managed advertising sales for Eugene radio station KORE (1050 AM).
Subchannels
The station broadcasts multiple digital subchannels:
| Channel | Resolution | Aspect | Short name | Programming |
|---|---|---|---|---|
| 23.1 | 720p | 16:9 | KEVUHD | MyNetworkTV |
| 23.2 | 480i | 4:3 | DABL | Dabl |
Translators
- K14MQ-D Coos Bay, Oregon
- K30BN-D Coos Bay