Karlsberg Bulgaria AD
Karlsberg Bulgaria functions as the Bulgarian branch of the Carlsberg Group, established in 2002 and owning the Shumensko Brewery located in Shumen. The company manufactures prominent Bulgarian beer labels such as Shumensko and Pirinsko, in addition to producing five internationally licensed brands: Tuborg, Carlsberg, Holsten, Budweiser Budvar, and Somersby cider. This assortment aligns with Carlsberg's strategic objectives to increase its market share and reinforce its foothold within Bulgaria's beverage sector.