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Kayo Sports

From Alfawiki
Kayo Sports
Company typeSubsidiary
IndustryStreaming media, Sports broadcasting
FoundedNovember 2018; 8 years ago (2018-11)
FounderFoxtel
Headquarters
Australia
,
Australia
Area served
Australia
Key people
Patrick Delany (Foxtel CEO)
ProductsOTT sports streaming platform
OwnerHubbl (Foxtel subsidiary)
ParentFoxtel
Websitekayosports.com.au

Kayo Sports is an Australian over-the-top (OTT) streaming platform specializing in sports content, operated by Hubbl, a Foxtel subsidiary. Since its debut in November 2018, the service delivers live and on-demand sports programming sourced from Foxtel's Fox Sports channels alongside partners such as ESPN Australia and Racing.com.

History

In March 2018, reports emerged that Foxtel was developing an OTT sports streaming solution aimed at viewers who preferred to avoid traditional satellite or cable subscriptions. This initiative, initially unnamed and under development for more than nine months, received approval by August 2018 under the working title Project Martian. Its rollout was strategically planned to align with a significant cricket tournament following Foxtel’s six-year broadcasting agreement with Cricket Australia.

Although initially slated for an early November 2018 launch, the release date was postponed to December to allow further testing and prevent technical difficulties similar to those encountered by Optus Sport during the 2018 FIFA World Cup. Early November reports suggested the inclusion of ESPN and beIN Sports content, with speculation that the service would be called Kayo Sports.

Kayo Sports entered its beta phase on 9 November 2018, providing access to over 50 sports from Fox Sports, ESPN, and beIN Sports both live and on demand. Foxtel CEO Patrick Delany referred to it as the "Netflix of sport". Following a favorable reception during beta testing, Kayo officially launched on 26 November 2018.

In May 2019, Kayo broadened its content library by incorporating Racing.com. By February 2021, Telstra integrated Kayo Sports into its National Rugby League and Australian Football League mobile applications, effectively replacing its previous Telstra Live Pass offering.

Kayo achieved a milestone of over one million total subscribers in May 2021, with paying customers nearing this figure as well, propelled by strong performances during cricket and winter sports seasons.

In May 2023, both Foxtel and Kayo ceased carrying beIN Sports programming.

In December 2024, UK-based sports streaming firm DAZN announced its intention to acquire Foxtel for $3.4 billion, a transaction that includes ownership of Kayo Sports.

Subscribers

Date Paying subscribers Total subscribers
As of February 2019 100,000 115,000
As of 30 June 2019 331,000 382,000
As of November 2019 402,000 443,000
As of 5 February 2020 340,000[lower-alpha 1]
As of 31 March 2020 404,000 440,000
As of 2 May 2020 272,000[lower-alpha 2]
As of 30 June 2020 419,000[lower-alpha 3] 465,000
As of 4 August 2020 542,000 590,000
As of 31 December 2020 624,000
As of 31 March 2021 851,000 914,000
As of 7 May 2021 1,000,000+
As of 8 August 2022 1,293,000 1,312,000+
As of 11 August 2023 1,401,000 1,411,000+
As of 23 June 2024 1,525,000 1,512,000+


Channels

Kayo Sports features a variety of channels, including:



Original programming

In March 2021, Kayo Sports debuted its initial original series, Below the Bonnet. This weekly talk show centered on the Supercars Championship is presented by racers David Reynolds and Michael Caruso.

Availability

Kayo Sports provides three subscription options—One, Basic, and Premium—distinguished by the number of simultaneous streams allowed: one, two, and three respectively. Users can access the platform through internet browsers, mobile applications (Android and iOS), as well as compatible smart televisions and media streaming devices.

Kayo Freebies

Launched in January 2021, Kayo Freebies offers complimentary access to selected sporting events designed to engage potential subscribers. The free content includes the Mount Panorama 500, selected matches from the A-League and W-League, two weekly games from the Suncorp Super Netball competition along with Australian Diamonds fixtures, plus sports supported by the Federal Government's Women's, Niche and Other Under-Represented Sports funding initiatives.

See also

External links


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