KingGee
| Company type | Brand |
|---|---|
| Industry | Workwear, Clothing |
| Founded | 1926 in Sydney, Australia |
| Founder | Robert Adcock |
| Headquarters | Sydney , Australia |
| Products | Overalls, Workwear collections (Workcool, Tradies), Footwear, Accessories |
| Owner | Wesfarmers |
KingGee (originally known as King Gee) is a prominent Australian work wear label established in Sydney in 1926 by Robert Adcock. The brand’s name, derived from King George V, conveys the meaning of 'the best' or 'top quality.' Starting with the production of overalls, KingGee broadened its product portfolio to feature workwear collections such as "Workcool" and "Tradies," along with footwear and various accessories.
History
Robert Adcock from Concord, Sydney, officially registered the King Gee trademark in March 1926, covering clothing items including overalls. The brand experienced swift growth and was a supplier of uniforms to defence forces during World War II. Following Robert’s retirement, leadership passed to his son Warren David Adcock OBE, who also held a board position at Bradmill Textiles, another Sydney-based enterprise.
In 2001, ownership of KingGee transferred to Pacific Brands after being acquired from Sara Lee Corporation. Although Pacific Brands faced a $150 million net loss in late 2008, it continued operations until 2009 when economic challenges led to the dismissal of 74 employees at its Bellambi facility and the relocation of all manufacturing overseas. In 2014, Wesfarmers took over KingGee through its acquisition of the Pacific Brands Workwear Group.