King Taco
| Company type | Private |
|---|---|
| Industry | Fast food, Mexican cuisine |
| Founded | 1974 |
| Founder | Raul Martínez, Sr. |
| Headquarters | Los Angeles, California , United States |
Area served | Southern California |
| Products | Mexican-inspired fast food |
King Taco is a chain of fast food eateries headquartered in Los Angeles, California, specializing in cuisine inspired by Mexican flavors. Established in 1974 by Raul Martínez, Sr., the brand has expanded to more than 20 locations throughout Southern California.
History
The origins of King Taco trace back to Raul Martínez, Sr., who initially operated a mobile lunch wagon converted from an ice cream truck. Within half a year, he launched the first brick-and-mortar restaurant in Cypress Park, Los Angeles. The second and flagship establishment, spanning 4000 square feet, was opened in East Los Angeles, California. Further growth saw new outlets opening in Commerce, California, Baldwin Park, California, and El Monte, California. By 1995, the enterprise had grown to 14 restaurants with revenues exceeding $21 million.
As of August 2015, King Taco operated 23 locations across Los Angeles County and San Bernardino County, including newer sites in Old Town Pasadena and Long Beach, regions less commonly associated with the brand's largely Mexican American clientele. The company has played a role in urban renewal by repurposing vacant commercial spaces for its restaurants and extended its presence into the Inland Empire with branches in Ontario, California and Fontana, California.
Raul Martinez Sr., the founder, died on December 3, 2013, at age 71 while visiting relatives in Mexico City.
Sponsorships
In 2003, King Taco was the title sponsor of the Champ Car season finale held at California Speedway, known as the King Taco 500; however, the event was canceled due to wildfires affecting Southern California.
In 2019, King Taco served as the primary sponsor for the Harding Steinbrenner #88 Honda/Dallara IR-18 IndyCar driven by rookie Colton Herta during the Acura Grand Prix of Long Beach.
Legal matters
In March 2008, King Taco Restaurant, Inc. successfully pursued a trademark infringement lawsuit against King Taco Express, Inc. and associated defendants in the United States District Court for the District of Nevada.