Kith (brand)
| Company type | Private |
|---|---|
| Industry | Fashion, lifestyle |
| Founded | 11 November 2011 in New York City, United States |
| Founder | Ronnie Fieg |
| Headquarters | New York City , United States |
Area served | International |
| Products | Footwear, streetwear, apparel, luxury collaborations |
Kith (presented as KITH) is a United States-based fashion and lifestyle enterprise founded in New York City in 2011 by entrepreneur Ronnie Fieg. Originally concentrating on footwear retail, Kith broadened its scope to include streetwear and apparel, currently managing twelve international outlets along with three in-store locations situated within Bergdorf Goodman, Hirshleifers, and Selfridges.
History
On November 11, 2011, Ronnie Fieg established Kith NYC with an emphasis on high-end sneakers from brands such as Adidas Yeezy, Timberland, Nike, and New Balance. The brand's global footprint now includes twelve stores, beginning with its initial sites in Brooklyn and Manhattan. In December 2015, Kith launched its inaugural women’s boutique in Manhattan.
The Brooklyn location underwent refurbishment in August 2015 to introduce the innovative Kith Treats cereal bar—featuring 23 varieties of cereal complemented by assorted toppings and milk choices—conceptualized by Daniel Arsham and Alex Mustonen of Snarkitecture, who also played key roles in designing other retail spaces.
Kith’s growth strategy incorporates pop-up shops and brand partnerships; notably, in July 2016, it debuted a six-month collaborative pop-up with Nike showcasing bespoke design elements. That same year, the "90's look" collection premiered at New York Fashion Week with involvement from 25 different brands. Expansion included a pop-up store in Aspen and a permanent establishment in Miami, alongside collaborations with A Bathing Ape, Nike, Adidas, New Balance, Power Rangers, and Rugrats.
In 2017, Kith joined forces with Aimé Leon Dore and extended the Kith Treats concept through partnerships with Cap'n Crunch and additional pop-up events. Subsequent collaborations featured Coca-Cola, Tommy Hilfiger, The Jetsons, Versace, Greg Lauren, Nike with LeBron James, and artist Daniel Arsham.
Diversification into luxury sectors has been part of Kith’s evolution. A prominent example is its collaboration with BMW to produce exclusive editions of the BMW M4 Competition and i4 M50 models—limited to 150 M4 units and seven i4 units—each showcasing distinctive interior and exterior customizations.
The brand’s blend of streetwear aesthetics with luxury was further exemplified by a 2019 partnership with Versace. In 2024, Kith collaborated with TAG Heuer to reintroduce Formula 1 timepieces and unveiled a men’s suiting capsule collection developed with Giorgio Armani featuring personalities such as Martin Scorsese and Mike Tyson. A follow-up Armani collaboration titled the Estate Collection is scheduled for Summer 2025.