Krispy Krunchy Chicken
| The phrase "Krispy Krunchy Chicken" in white and yellow lettering, displayed on a stylized red barn with a yellow sun behind it. Below the barn, the slogan "Freshly made. Perfectly Cajun." appears in red text. | |
Krispy Krunchy Chicken (now closed) inside Roger's Family Foods, Oscoda, Michigan | |
| Company type | Private |
|---|---|
| Industry | Fast food restaurant |
| Founded | 1989 in Lafayette, Louisiana |
| Founder | Neal Onebane |
| Headquarters | |
Number of locations | 2,700+ (2022) |
Area served | United States[1][2] |
Key people | Dan Shapiro (CEO 2021) |
| Website | https://www.krispykrunchy.com/ |
Krispy Krunchy Foods LLC, commonly referred to as Krispy Krunchy Chicken or KKC, is a fast-service fried chicken brand established in 1989 in Lafayette, Louisiana.[3] The company operates more than 2,700 outlets throughout 47 states in the U.S., predominantly situated inside convenience stores and gas stations.[4][5]
History
Neal Onebane launched Krispy Krunchy Chicken in Louisiana in 1989, focusing on delivering quick-service fried chicken offerings tailored for convenience stores, truck stops, universities, casinos, and large retail chains across the United States. The brand employs a store-within-a-store approach that enables license holders to serve hand-breaded fried chicken seasoned with mild Cajun spices, including all-white meat tenders, complemented by side dishes and their signature honey biscuits—boosting both customer visits and store profitability.
Under the leadership of convenience store entrepreneur Dan Shapiro as executive vice president and owner,[6] Krispy Krunchy expanded its footprint from just 200 convenience store locations to over 2,200 by 2006, achieving sales revenue of $12.6 million that year.[7]
By the year 2014, the company's revenue had escalated to $155 million.[7]
In 2017 alone, Krispy Krunchy added 509 new outlets, reaching a total of 2,294 stores across the United States as well as international markets including Malaysia and American Samoa,[2] reflecting substantial growth and global expansion.
Business model
KKC primarily collaborates with owners of convenience and grocery stores to retail its food products. Operators running Krispy Krunchy Chicken points of sale are exempt from franchise or royalty fees; instead, they compensate KKC for supplying inventory along with necessary equipment and branding assets.
Products
Krispy Krunchy Chicken focuses on delivering Cajun-inspired fried chicken, featuring a variety of options such as individual chicken meals, family-sized platters, Cajun Tenders, and wings. Family meal packages come with two side dishes, six honey butter biscuits, and a serving of family fries. Additional side choices encompass corn dogs, red beans and rice, macaroni and cheese, mashed potatoes with gravy, jambalaya, boudin bites, and boneless wings.
Their fried chicken sandwich is crafted with hand-breaded chicken, dill pickles, and a honey butter spread; since 2020, some locations have been offering it on a sweet butter bun. The distinctive marinade is applied both in the breading process and injected directly into the chicken. The menu further includes honey butter fried shrimp and fried fish selections.
COVID-19 response
Krispy Krunchy Chicken began partnering with delivery platforms such as Uber Eats, Grubhub, and DoorDash in early 2018 to provide delivery options. Amid the COVID-19 crisis, the brand launched special promotions for customers using these delivery services.
In 2020, the company teamed up with NBA athlete Jaxson Hayes to donate 500 meals to frontline environmental services personnel at Ochsner Health facilities.
See also
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<ref>tag; no text was provided for refs namedmexico - ↑ "Krispy Krunchy Chicken | About". www.krispykrunchy.com. Retrieved 30 March 2019.
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<ref>tag; no text was provided for refs namedthrillist - ↑ Sauder, Erin. "Krispy Krunchy Chicken, deemed 'best fast-food fried chicken,' finds home in East Dundee". Elgin Courier-News. Retrieved 30 March 2019.
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