Kueez

Kueez

Company type	Private
Industry	Online media, Advertising technology
Founded	2015 (founded); launched 2016.
Founder	Ori Mendi; Shahaf Kimhi; Daniel Tony
Headquarters	Tel Aviv, Israel
Area served	Worldwide
Key people	Ori Mendi (Co-founder & CEO); Shahaf Kimhi (Co-Founder & COO) Omer; Erlichman (CFO); Ariel Hochstadt (GM Innovation); Noam Rotem (CTO); Ziv Mishan (CRO)
Services	KueezRTB (SSP), End-to-End Performance Marketing Platform (eCom, Search, Content, and additional industries)
Website	weare.kueez.com/

Kueez is an international Marketing and advertising technology specializing in performance-driven audience development and monetization solutions.

Originally established as a social-focused digital publisher, the company evolved into a technology-oriented platform that provides premium publishers with tools to diversify revenue streams, grow audiences, and optimize monetization. For advertisers, Kueez offers access to unique audiences characterized by high engagement levels and shopping intent.

History

Kueez was founded in 2016. The founding team includes Ori Mendy, Daniel Tony, Or Katznelson, and Shahaf Kimhi, who joined the company in the early stages of 2017.

The company was founded with a focus on creating shareable, socially distributed content. The founding team emphasized experimentation and data-driven decision making, developing internal tools to track virality, user interaction patterns, and content performance. These systems laid the foundation for the company’s later emphasis on scalable technology and predictive analytics.

As industry dynamics shifted toward first-party data, diversified traffic sources, and publisher-owned monetization frameworks, Kueez reoriented its strategy. The company built proprietary technology supporting traffic acquisition, engagement optimization, and end-to-end revenue management, marking its transition from a content publisher to a technology provider for digital media organizations.

In December 2022, Kueez was listed among the top-growing private companies in Israel in the 2022 ranking by Globes (in cooperation with Statista).

In December 2022, Kueez also launched it-s Supply-Side-Platform, KueezRTB, which was later highlighted by multiple industry trend reports as top-performing in terms of Win-rate.

In 2025, Kueez expanded its technology capabilities across multiple performance platforms and industry verticals. The company also introduced the use of contextual first-party signals derived from performance activity, leveraging anonymized on-page and transactional data, such as intent, freshness, and category relevance - to support advertising optimization without reliance on third-party cookies.

Operations

Kueez operates as a privately held company organized around several core divisions, including product and engineering, data science, advertiser and publisher partnerships, performance acquisition, and revenue operations. These teams collaborate to maintain the company’s end-to-end platform and to support both publishers and advertisers using its technology.

The leadership team typically includes executives overseeing technology development, revenue strategy, operations, and global partnerships. As the company has grown, it has placed increased emphasis on data infrastructure, machine learning applications, and international market expansion.

Kueez offers two primary product suites: a Monetization Suite for digital publishers and a Performance Marketing Suite for advertisers.

These offerings are delivered through a supply-side platform (SSP) and an end-to-end performance marketing platform supporting e-commerce,search, e-commerce,content, and additional relevant industries.

Monetization Suite (Supply-Side Platform)

Kueez’s Monetization Suite is built around KueezRTB, the company’s supply-side programmatic technology. As an SSP, KueezRTB integrates first-party data, user-syncing systems, and cookieless ID solutions to enrich bid requests and increase the value of publisher inventory.

According to industry analysis and third-party assessments, these enhancements are associated with improved win rates and overall yield on a request-by-request basis.

KueezRTB monetizes more than 15,000 domains across verticals including news, sports, gaming, education, and finance, operating a network that processes over five trillion monetized requests.

The KueezRTB platform supports monetization across display, video, and in-app traffic on all major advertising platforms.

Kueez works with a wide range of digital publishers and ad-operations partners such as Yahoo, Nexstar, SmartNews, Britannica, Wikihow, Publift, Aditude, and others.

Performance Marketing Suite (End-to-End Performance Marketing Platform)

For advertisers, Kueez offers a Performance Marketing Suite designed to support audience engagement, development, and acquisition across e-commerce,search, and content channels.

The suite includes:

• Scalable content and ad creation
• Combining expert content team and Gen-AI.
• Campaign creation recommendations informed by proprietary analytics and aggregated performance and behavioral insights.
• API-based tools for deploying campaigns across multiple media platforms at scale.

Centralized campaign management to support large-scale operations:

• A unified dashboard for managing high volumes of campaigns across multiple media sources.
• Campaign-level revenue tracking and attribution supported by predictive modeling to inform decision-making.

Automated ad-buying optimization supported by algorithmic models- “AI optimal”:

• Real-time processing and delivery of multiple data signals, including predictive and historical inputs.
• Client–server data synchronization and signal matching designed to operate at scale.
• Use of data inputs and algorithmic optimization to support campaign performance analysis.

Web and User Experience Optimization:

• Web and landing-page optimization features informed by A/B testing and behavioral analysis.
• User interface and experience optimization, including layout structure, typography, and navigation elements.
• Technical performance optimization focused on load speed, stability, and cross-platform compatibility.
• Adaptive layouts tailored to device type, browser environment, and aggregated user behavior.

The performance marketing infrastructure is used internally by Kueez’s media operations and externally by partners operating in e-commerce, content discovery, and search-based marketing environments.