Kuros (company)
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | March 2013 |
| Founder | Kuro Tawil |
| Headquarters | , U.S. |
Area served | Global |
Key people | Kuro Tawil, CEO |
| Products | Women's sportswear |
| Owner | Kuro Tawil |
| Website | www |
Kuros is a privately owned American e-commerce company headquartered in Austin, Texas, specializing in sportswear for both women and men across the globe. Established in 2013 by entrepreneur Kuro Tawil from Austin, the brand is driven by the belief that every woman deserves the means to protect herself against crimes such as assault and rape. The merchandise, manufactured in Nepal, supports this mission by donating a canister of pepper spray to vulnerable female populations for each item purchased.[1][2][3][4]
History
In 2013, shortly after completing his studies at Texas State University, Kuro Tawil embarked on a solo backpacking journey through Southwestern Asia. During his travels, he became acutely aware of the widespread prevalence of sexual violence and observed the shortcomings of legal and justice systems in many developing nations. Recognizing the urgent need for women to have practical means of self-defense, Tawil identified a gap in accessible protection options for at-risk women. Upon returning to Texas, he launched Kuros as a socially conscious enterprise aimed at financing the distribution of pepper spray to women vulnerable to assault.[5][2][6]
Pepper Spray Distribution
Kuros operates under a "buy one, give one" approach, whereby each product sold results in funding the provision of a pepper spray can to a woman in developing nations. The company partners with various non-governmental organizations worldwide to ensure the effective allocation of these pepper spray donations. Their distribution efforts span four continents, with established networks in countries such as India, South Africa, El Salvador, and the Philippines.
Partnerships
In 2015, Kuros formed an alliance with Security Equipment Corporation, a manufacturer based in Fenton, Missouri, recognized for producing SABRE Red pepper spray. Kuros incorporates and supplies SABRE Red products in regions where they are accessible. The Security Equipment Corporation launched a Kuros-branded pepper spray product in the United States market. This Kuros-branded SABRE Red pepper spray received an Honorable Mention at the 2016 NRHA Trade Show.
By 2019, Kuros concluded its collaboration with Security Equipment Corporation and initiated a new partnership with Mace Security International, a manufacturer headquartered in Cleveland, Ohio, specializing in pepper spray products.
References
- ↑ "Why We Give". Kuros. Retrieved 13 August 2019.
- ↑ 2.0 2.1 Cite error: Invalid
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<ref>tag; no text was provided for refs named:1 - ↑ COMMWeek020516 (2016-02-05). "COMM Week 2016 to feature international speakers, networking. Office of Media Relations, Texas State University". www.txstate.edu. Retrieved 2017-06-20.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ Tawil, Kuro (2014-06-02). "Fighting the War on Women: Arming Women to Fight Sexual Assault Worldwide". Huffington Post. Retrieved 2017-06-20.
- ↑ "New Pepper Spray from SABRE and Kuros! Helps Women Worldwide". PoliceOne. Retrieved 2017-06-20.