Kweichow Moutai
| Company type | Public |
|---|---|
| Industry | Alcoholic beverages |
| Founded | 1951 |
| Headquarters | Kweichow , China |
Area served | Worldwide |
| Products | Maotai liquor (jiangxiang baijiu) |
Kweichow Moutai Co. Ltd. (), widely recognized as Kweichow Moutai (), is a Chinese enterprise dedicated to the manufacturing, marketing, and distribution of Maotai liquor, a unique variety of jiangxiang () baijiu.
Established in 1951, Kweichow Moutai has risen to prominence as a top baijiu brand within China and abroad. It has been prominently served during significant diplomatic occasions, including US President Nixon's historic 1972 visit to China and the 2013 summit between Xi Jinping and Obama. The brand enjoys considerable esteem in both political and commercial sectors, highlighted by US diplomat Henry Kissinger’s comment at a state banquet with Deng Xiaoping: "I think if we drink enough Moutai, we can solve anything."
Positioned at number 181 on the Fortune 500 China ranking, Kweichow Moutai stands as the largest Chinese company outside the technology sector and is recognized as the world's most valuable spirits brand, having overtaken British multinational Diageo in 2017.
History
Kweichow Moutai’s A-shares began trading on the Shanghai Stock Exchange in 2001. It was one of the first Chinese publicly traded companies to surpass a share price of CNY100, reaching CNY803.5 in 2018 and exceeding CNY1000 by 2019.
In 2004, Kweichow Moutai formed a partnership with Camus, designating Camus as the exclusive global distributor of Moutai products within the duty-free sector.
Corporate affairs
The following table outlines key financial indicators for Kweichow Moutai across fiscal years ending December 31:[1][2]
| Revenue (USD billion) |
EBIT (USD billion) | |
|---|---|---|
| 2015 | 5.29 | 3.50 |
| 2016 | 6.00 | 3.59 |
| 2017 | 9.12 | 5.77 |
| 2018 | 11.57 | 7.58 |
| 2019 | 12.83 | 8.56 |
| 2020 | 14.30 | 9.70 |
| 2021 | 16.93 | 11.52 |
| 2022 | 18.88 | 12.99 |
| 2023 | 21.28 | 14.66 |
| 2024 | 24.17 | 16.60 |