L. Inc.
| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 2015 |
| Founder | Talia Frenkel |
| Headquarters | San Francisco , United States |
Area served | Worldwide |
| Products | Organic personal care items (feminine hygiene products) |
| Owner | Procter & Gamble |
This is L. Inc. (L.) is a privately owned social enterprise and public-benefit corporation headquartered in California, specializing in organic personal care items. The business follows a one-for-one giving approach: for every product purchased, one is donated to an individual in need. To date, L. has empowered more than 4,000 women entrepreneurs worldwide and aims to distribute over 200 million health-related products. Market research firm IRI identifies it as the fastest expanding feminine care brand within the United States. On February 5, 2019, Procter & Gamble completed its acquisition of This is L.
History
Talia Frenkel, a photojournalist with a background at the United Nations and Red Cross, founded L. Her coverage of women's reproductive health and HIV/AIDS issues motivated her to develop a sustainable method for enhancing access to preventive products. L. collaborates with female entrepreneurs who distribute donated health supplies across various regions including Africa, Latin America, Asia, and the Middle East.
The company secured investment from Y Combinator and has been highlighted by prominent business publications such as The Financial Times, Forbes, The New York Times, Fast Company, Vanity Fair, Cosmopolitan, and Glamour. Notable strategic alliances include partnerships with Planned Parenthood, Women’s Health, Revlon, and Refinery29.
Products
L.’s range of feminine hygiene products includes organic cotton tampons, menstrual pads, liners, and wipes. All products utilize GOTS-certified organic cotton and exclude chlorine, pesticides, fragrances, and dyes.
Previously, L. manufactured condoms crafted from low-protein latex sourced locally; their packaging featured 100% recyclable materials and vegetable-based inks with a gender-neutral design. However, in mid-2019, the company ceased production of condoms to concentrate solely on menstrual care offerings.