LG Prada 3.0
| Industry | Consumer electronics |
|---|---|
| Founded | October 5, 1958 in Seoul, South Korea |
| Headquarters | Seoul , South Korea |
| Products | Smartphones, electronics |
| Website | www |
LG Prada 3.0—also known as Prada phone by LG 3.0—represents the third and concluding model in the LG Prada smartphone lineup, following the original LG Prada and its successor, the LG Prada II.
Positioned as a luxury handset with advanced specifications, this limited-edition device capitalizes on the Prada brand's prestige. The marketing strategy prominently featured endorsements from celebrities to enhance its appeal.
Launch and availability
When introduced in the UK market around 27 January 2012, the handset was priced at about £430 without any contractual obligations. By late May 2012, its cost had decreased to £239.99, eventually falling further to £149 by September of the same year.
In India, the starting price was roughly 30,000 INR.
Asia
| Country | Release date | Model |
|---|---|---|
| Korea | 28 December 2011 | SK Telecom LG-SU540 |
| Japan | 9 March 2012 | NTT DoCoMo L-02D |
Europe
Model designations: LG-P940 and LG-P940h
Hardware
The LG Prada 3.0 is equipped with a dual-core 1 GHz ARM Cortex A-9 processor (Texas Instruments OMAP4430) paired with a PowerVR SGX540 graphics unit. It contains 1 GB of RAM and offers 6.2 GB of internal storage.
Photography features include an 8-megapixel main camera with LED illumination and capability for 1080p video capture, alongside a front-facing 1.3-megapixel camera designed for video conferencing.
Software
Initially running Android 2.3, the Prada 3.0 received an upgrade to Android Ice Cream Sandwich (version 4.0.4) during mid-2012 for unlocked variants sold in Germany, Italy, and the UK. This update installation necessitated LG’s Windows-exclusive support software.