La Michoacana Meat Market
| Company type | Private |
|---|---|
| Industry | Grocery store |
| Founded | 1986 in Houston, Texas, United States |
| Founder | Rafael Ortega |
| Headquarters | Houston , United States |
Area served | Texas, Oklahoma |
Key people | Rafael Ortega (owner) |
| Products | Grocery items, ready-made food, bakery products (Panaderia La Michoacana) |
| Website | www |
La Michoacana Meat Market is a privately owned chain of specialty grocery stores with a Hispanic focus, headquartered in the Spring Branch area of Houston, Texas. Under the leadership of Rafael Ortega, the company manages approximately 135 locations spanning from the Rio Grande Valley up to Oklahoma City, Oklahoma, with a notable presence throughout Greater Houston. These stores primarily serve Hispanic American customers and are characterized by their small to mid-sized formats that conveniently combine grocery items with ready-made food options.
Established in Houston in 1986, La Michoacana has distinguished itself by addressing unique consumer preferences; for instance, in 1999, its sales of goat meat surpassed those of beef. The brand also operates a bakery segment known as Panaderia La Michoacana. Owner Rafael Ortega further extends his footprint in the Hispanic grocery sector through ownership of El Ahorro Supermarket.